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Market position

A long-running independent Korean mobile studio, described at its 2022 Series B as a 13-year-old independent studio whose RPG Crusaders Quest found commercial success from 2015 in Korea and China and among global users. Its portfolio strategy at that time spanned Crusaders Quest live service, two midcore new titles (Goddess Order and the roguelite Project N based on a Japanese bishojo plastic-model IP), and high-volume casual/light-core self-service titles.

The company positions itself on metrics-based development that validates commercial viability early before scaling investment, and on a "hybrid DNA" that pairs accessible, high-appeal casual presentation with condensed midcore depth. Its 2022 investors cited the appeal of a diversified portfolio combining live service of an established IP, midcore new titles, and multiple self-serviced casual games.

Go-to-market

Games are distributed through Android and iOS app stores for global audiences, sometimes self-serviced and sometimes through publishing partners such as NHN (Crusaders Quest), Nowcom (Tap Tap Hero), Chillingo (PlayColalley), Kakao Games (Goddess Order) and Garena (Project N license). The company has exhibited at trade events including E3 and G-Star, and signs inbound publishing deals such as Jellysaurus' Mini Tales.

Global mobile game players on Android and iOS, with historical distribution also through Facebook, Steam, Kakao, AfreecaTV, Daum Mobage and third-party Android markets in China; the company also serves external game developers as a publishing partner.

Geography

Headquartered in Pangyo, Seongnam-si, Gyeonggi-do, South Korea (225-18 Pangyoyeok-ro, Iroom Building, units 401/501/901), after earlier moves from the Game Hub Center to Bundang Seohyeon and then Pangyo Techno Valley. Titles have been released in Korea, Japan, Taiwan, China (third-party Android markets) and North America, targeting global markets.

History

After its 2009 incorporation, the company worked on Facebook and social/casual titles (Crystal Pirates beta in 2010, a Cyworld/NateOn app store title co-developed in 2010) and ported the puzzle-shooter Trino to Steam in 2010. In 2011 it released PlayColalley on iOS through UK publisher Chillingo, was named an IndieCade finalist, moved to the Bundang Seohyeon mobile game center, and exhibited at G-Star; Bumping Bear entered app store beta. In 2012 Bumping Bear launched on Korea's Daum Mobage, the company exhibited at E3 in Los Angeles, and Tap Tap Hero launched in Korea and Japan under Nowcom publishing. In 2013 Disco Panda launched for Kakao and for AfreecaTV, was named a KOCCA game of the month, Alien vs People launched in North America, and the office moved to the Pangyo Techno Valley mobile game center; the company was also designated an industrial technical personnel (병역특례) workplace. Crusaders Quest signed an NHN publishing deal in March 2014 and launched on Android and iOS in November 2014, expanding to Taiwan, China and Japan in 2015 and adding Chinese third-party Android markets in 2016. Between 2015 and 2020 the company released DEAD EYES, Donut Cat, Sheep in Dream, Kick Hero, Lonely One, Devil Eater, Hello Yogurt, Arrow Cat, Marimo League, LabBuster and Merge Tactics, established an in-house research institute design unit in 2015, and expanded its headquarters in 2015 and 2017. Goddess Order signed a Kakao Games publishing agreement in February 2021, a Series B round closed in January 2022, a Mini Tales publishing agreement with Jellysaurus was signed in December 2024, and Chainsaw Juice King launched in April 2025.