Fundraising Fox

Livecrew

Entrepreneur First '20

Paris, FR · Founded 2020 · 3 known investors

live-crew.com

LiveCrew captures missed-sales data in physical retail stores through short surveys that sales advisors complete after a customer leaves, recording which products were unavailable and why. Its analytics tools turn this feedback into insights on stock allocation, assortment, and product development, broken down by store, cluster, collection, and SKU.

Also known as LiveCrew · LIVECREW · LiveCrew Holding SA

Data & InfrastructureRetail TechSaaS

Founders & leadership

Livecrew was founded in 2020 by Jonathan Dory.

JDJonathan Dory
Jonathan DoryinCEO & founder

Investors · 3

Also in the syndicate · 2

Geoffroy De CoomanJean-Bernard van Zuylen

Company profile

researched Aug 2026

LiveCrew is a retail technology company that measures "missed sales" in physical stores. After a customer leaves without buying, the sales advisor completes a short survey (described on the company site as roughly 20 seconds, and by the founder as 15 seconds to one minute) via a smartphone or tablet application, recording information such as the visitor's age bracket, reason for visiting, whether a purchase was made, which product was missing and what problem was encountered [0][1][5]. The collected records are transferred to an online platform and analysed—according to the founder, including with artificial intelligence—to produce real-time reporting [5].

The output is delivered through a retail insights dashboard that quantifies missed sales in units and value and breaks results down by store, store cluster, collection and SKU, so that retailers can reallocate existing inventory toward the stores that need it, tailor assortments per store, place forward orders that account for missed as well as historical sales, and reduce overstock and discounting [0][1]. The company frames the problem as the data gap between e-commerce teams, which have detailed visitor and bounce data, and physical store teams, which rely on basic KPIs such as turnover, conversion rate, average unit retail and units per transaction and therefore cannot identify friction points behind the roughly 80% of visitors who leave without buying [0][1][6].

The product consists of two components: a sales associate portal built for fast, on-the-go input with expert pre-set questions, and the analytics dashboard for head-office users [0][1]. A French startup directory classifies the business as a B2B SaaS for retailers delivered as a mobile app and web platform [4].

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Customer contracts signedDec 20227 contracts
Headcount range (French registry listing)Jan 20222 to 10 employees
Registered capital (French entity)Jan 2022EUR 2.1K
Reports collected in Richemont Middle East pilotDec 20221,500 reports
Team sizeDec 20225 people

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 6

launches, deals, and filings
Jan 2025
Winner, NRF Europe 2025 award for Best Use of Data

source ↗

Jan 2023
Planned commercial launch in the Middle East

The founder stated the company was preparing a Middle East launch for early 2023, intended as its second commercial base after Paris.

source ↗

Dec 2022
LiveCrew closes EUR 600,000 first funding round

The company raised EUR 600,000 from Sambrinvest and five private investors, including Proxyclick co-founders Geoffroy De Cooman and Jean-Bernard van Zuylen, to grow the five-person team and prepare a Middle East launch.

$600K source ↗

Oct 2022
French entity LIVECREW listed as struck off (radiée)

A French startup registry aggregator lists the Paris-registered entity LIVECREW as struck off since October 2022, with a Bodacc change-of-address filing in August 2022.

source ↗

Jan 2022
Winner of Richemont innovation award

The company states it won Richemont's innovation award; the founder described being voted best Proof of Concept and receiving the audience prize during a competition within the Richemont group following a test with three of its brands in the Middle East.

source ↗

Jan 2022
Winner of the Dubai Future Foundation's Future of Luxury Retail Challenge

Dubai Future Foundation named French startup LiveCrew winner of the Future of Luxury Retail challenge, which attracted more than 250 startups from 30 countries.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Livecrew do?
Retail SaaS that has store sales associates log why shoppers leave empty-handed, turning it into missed-sales analytics.
Who founded Livecrew?
Livecrew was founded by Jonathan Dory in 2020.
Who are Livecrew's investors?
Livecrew's investors include Entrepreneur First.
Where is Livecrew headquartered?
Livecrew is headquartered in Paris, FR.