LiveAgent
1 known investors
A TikTok-focused livestreaming talent agency (livers agency) with over 130 registered livers that runs live commerce and video-based selling on TikTok Shop for brands. As an official TikTok agency, it handles casting, planning, production, operation, and optimization of live commerce campaigns end-to-end.
Also known as LiveAgent Inc. · 株式会社LiveAgent
Investors · 1
Company profile
researched Aug 2026株式会社LiveAgent is a Japanese company headquartered in Shibuya, Tokyo, that specializes in live commerce on TikTok. It operates as a liver (live streamer) agency, with more than 130 streamers described on its home page and over 200 registered livers cited in its About section, and it presents itself as an official TikTok agency. For corporate clients it offers an outsourced live-commerce operation service covering the full chain: purchasing the client's products, planning the broadcast, casting suitable streamers, running the live stream, and iterating on performance. Its stated positioning is end-to-end support for TikTok Shop operations, spanning strategy design, execution and improvement.
The company maintains a Shibuya office (Sakuragaokacho 24-1, Hashimoto Building 6F) and a separate Shibuya studio (Sakuragaokacho 24-8) used for production. It also runs a logistics function, described as a "logistics CX" unit, and publishes free downloadable guides on live-commerce topics such as KPI design for live broadcasts, reaching Gen Z women with beauty products, brand experience through live streaming, and comparisons between live commerce and conventional e-commerce, which serve as lead-generation content for marketing and e-commerce teams.
Founding story
The company was established on 2023-08-04 by Taku Anada (穴田大空), who founded it in his third year at Keio University's Faculty of Commerce after internships at Recruit and Apple.
Business model
The company sells outsourced TikTok live-commerce operations to corporate clients, sourcing or purchasing client products and handling planning, streamer casting, broadcasting and optimization; it simultaneously recruits and manages a roster of livers who appear in those broadcasts, and operates its own logistics function.
Fees from corporate clients for outsourced live-commerce operation, which includes procuring client products and running planning, casting and broadcasting.
Traction
Reports over 130 livers on its home page and over 200 registered livers in its About section, more than 1,000 live streams and videos produced, 28 staff including contractors, and paid-in capital of 21,400,000 yen.
Latest developments
In May 2026 the company announced a business alliance with 株式会社スムージースタジオ, and in February 2026 it announced the addition of new mid-career team members.
▸Full profile — market position, go-to-market, geography, history
Market position
Positions itself as a TikTok-specialized liver agency and official TikTok agency in Japan, differentiating on platform focus rather than general influencer or e-commerce marketing.
Stated strengths are a support structure dedicated to TikTok live streaming, a roster of over 200 registered livers allowing product-matched casting, status as an official TikTok agency, a Gen Z-centric young team tracking social trends, and a production track record of more than 1,000 live streams and videos.
Go-to-market
Direct inquiry through the corporate website, supported by downloadable educational materials aimed at e-commerce, beauty and brand marketing managers, plus liver recruitment through the same contact channel and a business alliance with Smoothie Studio.
Brands and e-commerce operators selling on TikTok Shop, including beauty companies targeting Gen Z women, plus marketing and live-streaming managers at consumer product companies; separately, individuals seeking to register as livers.
Geography
Japan; office and studio both located in Sakuragaokacho, Shibuya-ku, Tokyo.
History
Founded on 4 August 2023 and led by representative director Taku Anada. Kousuke Kobayashi, a Keio University law graduate with a background in influencer marketing and his own influencer accounts, joined in November 2023 to work on video planning and account strategy. Shoma Ando, a Kyoto University graduate who is also COO of warehouse-automation company RENATUS ROBOTICS, heads the logistics CX division and built the company's logistics operations. The company reports over 1,000 live streams and videos produced. Its news feed lists a business alliance with 株式会社スムージースタジオ (2026-05-07), the addition of mid-career staff (2026-02-17), and coverage of its 接点つくるくん offering by a career association (2025-01-22).
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsThe company's 接点つくるくん was featured by a general incorporated career association.
株式会社LiveAgent was established with Taku Anada as representative director.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- LiveAgentliveagent.co.jp · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does LiveAgent do?
- Tokyo-based liver agency running TikTok live-commerce operations for brands, from casting to broadcast.
- Who are LiveAgent's investors?
- LiveAgent's investors include Skyland Ventures.