Livad
2 known investors
Livad provides a livestream marketing platform that lets streamers monetize their live streams and connects them with brands and agencies. It offers advertising tools for both content creators and marketers.
Also known as LIVAD · LIVAD Technologies
Investors · 2
Company profile
researched Aug 2026LIVAD Technologies operates a livestream marketing and monetization platform that connects brands and agencies with live streamers. Its core product displays brands' visual assets as interactive video overlays on streamers' screens while the stream continues uninterrupted, positioned as an alternative to traditional mid-roll advertising and manually negotiated sponsorships.
For creators, LIVAD handles sponsor sourcing and negotiation on the streamer's behalf and provides a Streamer Dashboard for managing active campaigns, monitoring overlay display performance, tracking earnings in real time and requesting payment. Onboarding involves signing up to the dashboard, authenticating with a Twitch or YouTube account, creating a profile, completing display screen and chatbot setup, and selecting available campaigns. The platform also offers fan engagement tools, live stream games and interactive overlays, including questionnaire formats.
For brands and agencies, LIVAD provides automated media distribution across its streamer network, with targeting based on audience, stream or streamer characteristics, and algorithms described as AI-powered that select moments within streams for creatives to be displayed. Advertisers build campaigns through a self-serve flow of four steps: setting a campaign objective, defining the target audience, uploading campaign assets, and reviewing and publishing.
Business model
LIVAD sits between advertisers and live streaming creators, selling live stream advertising campaigns to brands and agencies and distributing the resulting overlay creatives across its network of partner streamers, who are paid for displays on their broadcasts.
Revenue is generated from brand and agency advertising campaigns distributed through the streamer network; streamers earn from overlays displayed during their live streams and can request payouts through the Streamer Dashboard.
Traction
Publicly references work with brands including Domino's, Philips, Huawei and SteelSeries, and features testimonials from Turkish streamers with audiences of 232K, 247K and 1M followers; the company describes an ever-growing network of streamers and has published campaign case studies, including one with Philips and a Black Friday campaign for Oynasana.com.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself as offering monetization access to streamers of all sizes rather than only large channels, and as a non-intrusive alternative to mid-roll advertising for brands.
Overlays are placed without interrupting the stream or covering the full screen, sponsorship sourcing and brand negotiation are handled by LIVAD on behalf of the streamer, and creators of any size can join the network and begin earning immediately.
Technology
A media distribution technology that automatically renders elegant, interactive, non-intrusive video overlays on streamers' screens, combined with algorithms described as AI-powered that identify display moments, targeting by audience, stream and streamer characteristics, chatbot and display screen integrations, and a real-time Streamer Dashboard for campaign and earnings tracking.
Go-to-market
Self-serve creator acquisition through an online sign-up and Twitch/YouTube authentication flow, alongside a demo-request and self-serve campaign builder for brands and agencies; content marketing via a company blog covering livestreaming industry topics and campaign case studies.
Two sides: live streaming content creators on platforms such as Twitch and YouTube, including smaller creators as well as esports players and channels with hundreds of thousands to over a million followers; and brands and agencies seeking live stream advertising.
Geography
Public materials reference streamers based in Turkey, including a testimonial noting the difficulty of finding sponsors when streaming in Turkey.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 1
launches, deals, and filingsA company blog post states that LIVAD offers streamers the opportunity to work with brands such as Domino's, Philips, Huawei and SteelSeries, and references an aftermovie of a campaign run with Philips.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 6
primary sources listed
- Livadlivadstream.com · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Livad do?
- LIVAD is a livestream marketing platform serving non-intrusive interactive video overlays that let streamers monetize broadcasts.
- Who are Livad's investors?
- Livad's investors include TechOne Venture Capital, twozero Ventures.