Littledata
London, GB · Founded 2019 · 26 employees on LinkedIn · 1 known investors
Find your way into Littledata
200 people in our graph share verified history with the Littledata team — schools, employers, funds. One of them is your warm intro.
Jan Hammerunlockedknows Edward Upton · together at University of Oxford (overlapped)
×11knows the team · via University of Oxford
Littledata provides a Shopify app that captures server-side conversion tracking and unifies browser and server events into a single data layer across marketing channels such as Google, Meta, and Klaviyo. It targets ecommerce and direct-to-consumer merchants on Shopify who need accurate attribution and conversion data for their marketing and ad measurement.
Founders & leadership
Littledata was founded in 2019 by Edward Upton.
EU
Edward UptoninFounder & CEOEdward founded Littledata after advising MADE.com and JD Williams on ecommerce data challenges; he previously founded Teachable.net and worked at Accenture and the UK Government Digital Service. He studied Psychology and Philosophy at Magdalen College, Oxford.
Investors · 1
Frequently asked questions
- What does Littledata do?
- Littledata provides a Shopify app that captures server-side conversion tracking and unifies browser and server events into a single data layer across marketing channels such as Google, Meta, and Klaviyo. It targets ecommerce and direct-to-consumer merchants on Shopify who need accurate attribution and conversion data for their marketing and ad measurement.
- Who founded Littledata?
- Littledata was founded by Edward Upton in 2019.
- Who are Littledata's investors?
- Littledata's investors include Innvotec Ltd..
- Where is Littledata headquartered?
- Littledata is headquartered in London, GB.