Liti

Liti (LITI SAUDE LTDA., operating as Liti Saúde) is a Brazilian healthtech company that supports people through weight loss and metabolic-health improvement. Its subscription service pairs a connected smart scale and mobile app with a dedicated online medical team made up of a doctor, dietitian and behavioural scientist. The scale automatically transmits weight and body-composition indicators — body-fat percentage, muscle mass and visceral fat — to the user's care team, and the app stores the history of these measurements so patients and clinicians can track progress continuously.

The app communicates with Liti's electronic health record system, feeding user data into health-improvement strategies. Care protocols centre on iterative food recommendations informed by real-time scale and app data, alongside guidance on sleep, stress management, routine medical assessments and behavioural change. Subscribers also get access to a community, curated recipes and dining guidance, and services from other wellness providers. The company frames its clinical goal as reducing diseases associated with overweight and obesity rather than treating disease after onset. Liti has also launched a lower-cost second product that relies more heavily on technology and data feedback loops, and app releases have added a medication-discount benefit (Liti + EMS) letting users check discounted pharmacy prices in the app.

Founding story

Co-founder Fernando Vilela, an economist and former marketing and growth leader (CMO) at Rappi, sought medical help for exhaustion he suspected was burnout and consulted numerous specialists without resolution. He then met Dr Eduardo Rauen, a physician specialising in lifestyle medicine (described elsewhere as a nutriologist and sports doctor), who told him he needed to lose 55lbs (reported as 25 kg) for optimal health. Vilela followed Rauen's clinical protocol, lost the weight, and the doctor-patient relationship became a friendship and then a series of brainstorming sessions. Their shared conclusion — that lifestyle change is hard and the traditional healthcare system is built to treat pain and disease rather than to sustain constant engagement — led them to create Liti as a 'health co-pilot'.

Business model

Consumer subscription: customers pay for a bundled package comprising Liti's smart scale hardware, the mobile app and access to an online multidisciplinary medical team. A second, more affordable subscription tier uses greater automation and data feedback loops to deliver comparable engagement and clinical outcomes at lower cost. Alongside direct-to-consumer sales, Liti has commercial relationships with a premium health insurance provider, a large Brazilian pharmacy chain and a corporate paying client.

Recurring subscription revenue from consumers, supplemented by B2B/B2B2C arrangements with a health insurer and a corporate client; the company reported reaching $1M in annual revenue.

Traction

Liti launched its service in January 2022. It has reported reaching $1M in annual revenue, a 40% increase in daily app usage following device–EHR integration, a 40% increase in 12-month retention, a 98% recommendation score, 24% week-on-week lead-generation growth in a recent quarter and a 60% reduction in customer acquisition cost. The Liti Saúde Android app has surpassed 10,000 downloads.

Latest developments

Liti has added a pharmacy-discount benefit (Liti + EMS) to its app, letting users check discounted medication prices and instructions for using the benefit before visiting a pharmacy, alongside simplified access to the benefit and improvements to entering online consultations. The company has also released a more affordable second product and is experimenting with asynchronous video and voice-note formats for its online appointment model.