Litesport

Litesport is a virtual and mixed reality fitness company that operates a subscription app for Meta Quest 3, Quest 2 and Quest Pro headsets. The product places certified human trainers into the user's home environment in VR, guiding classes across three modalities: Boxing (mitt drills, beat-based punch tracks and trainer-led classes), Total Body (bootcamp-style workouts with interactive elements such as battle ropes, speed bags and duck ropes), and Strength (dumbbell-based weight-lifting classes emphasizing correct form). The catalogue includes more than 2,000 on-demand classes paired with curated music.

Strength workouts use Meta's passthrough and hand-tracking mixed reality capabilities so the trainer appears in the user's living room while real dumbbells are used. These classes target 16 key muscles displayed on an interactive muscle map that can be filtered by muscle group, and report totals for calories burned, muscles worked, weight lifted and reps completed. Social and retention features include head-to-head matches against other users and workout streaks covering exercise, meditation and stretching.

The company describes itself as a developer of fitness and wellness solutions built on virtual and mixed reality technologies, with a stated mission of making fitness more accessible and engaging.

Founding story

Litesport began as Liteboxer, founded in October 2020 by co-founders Jeff Morin and Todd Dagres, who set out to build a smart punching bag that gamified boxing with light and sound. The concept was inspired by Dagres' personal experience, and the product was aimed at delivering an effective and enjoyable at-home workout. As Liteboxer gained users, the team pivoted toward a VR application covering boxing, strength and total body training.

Business model

Litesport sells a consumer subscription to its VR fitness application, distributed through the Meta Quest store, with a free trial (a 7-day trial was offered at the time of the rebrand) that users can cancel at any time. The company positions the subscription as priced below most gym memberships and describes it as the most affordable fitness subscription on the Meta Quest store. Earlier in its history, as Liteboxer, the company sold connected boxing hardware such as the Liteboxer Floor Stand and Wall Mount.

Recurring consumer subscription revenue from the VR app, with a premium tier that includes a curated music library; a free trial precedes paid subscription.

Traction

The workout library exceeds 2,000 on-demand classes across three modalities led by a roster of named trainers. The company reports availability in more than 16 additional European countries following a 2022 expansion. As of the careers page, no job openings were listed.