How much funding has Lirio raised?

Lirio has disclosed $78.2M raised across 16 rounds.

Where is Lirio headquartered?

Lirio is headquartered in Knoxville, US.

Lirio

Knoxville, US · Founded 2016 · Delaware corporation · 1 known investors

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Lirio combines behavioral science and artificial intelligence to drive positive behavior change. The company operates a cloud-based AI platform designed to optimize outcomes through behavioral science principles.

AI & Machine Learning Digital Health Healthtech SaaS

Founders & leadership

George Hashbarger, Jr.Chief of StaffGeorge Hashbarger, Jr. is Chief of Staff at Lirio, a cloud-based AI platform that applies behavioral science to drive behavior change. He brings over 30 years of experience in investing, financial services, and enterprise operations, with senior leadership roles spanning private equity, asset management, and corporate strategy, and holds a BBA from Texas A&M University and an MBA from the University of Virginia.

Marten den Haring Chief Executive OfficerHe has over 20 years of experience leading digital transformation and product development initiatives at software companies in the US and Canada, with a track record of building and scaling teams.

Jeremy Floyd Chief Executive Officer and President2016–2018Jeremy Floyd holds a J.D. and has previously served as SVP of Innovation & Growth and Chief Communications Officer at Covenant Health, leading marketing, growth, and communications across strategy and operations. He is now CEO and President of Lirio, a cloud-based AI platform that applies behavioral science principles to drive positive behavior change.

Craig S. Davis CFO2014–2017Craig S. Davis is Chief Financial Officer of Lirio, a behavioral science and AI platform company. He previously served as CFO across multiple industries including manufacturing, healthcare services, SaaS, and consumer products, with experience in private equity partnerships, financial operations, and transaction execution.

Patrick Hunt Chief Evangelist2019–2023Patrick Hunt brings over three decades of user experience consulting experience across Fortune 1000 companies, startups, government agencies, and nonprofits, with expertise in brand strategy, e-commerce, web applications, and usability research. He is Executive Officer at Lirio, which uses behavioral science and artificial intelligence to drive behavior change through a cloud-based AI platform.

Doug BoalsExecutive

Amy Bucher Chief Behavior OfficerShe has expertise in motivation psychology and behavior change design, and authored "Engaged: Designing for Behavior Change."

Board

Michael R. WestExecutive Chair & Chair of the Board

William E. MayerBoard director

Kevin O'BrienBoard director

J. Douglas HolladayBoard director

Investors · 1

Also in the syndicate · 1

Hambrecht Ducera Growth Ventureslead

Reported raises · per SEC filings

Form D private placements

$78.2M disclosed across 16 rounds · 2016–2026

▶$1.6MraisedMay 2026 · 10 investors · Other Technology

Rule 506(b)