Lil Critter Workshop
Petaling Jaya, MY · 1 known investors
Lil Critter Workshop is an animation production studio that creates original and third-party animated content in collaboration with international talent and partners. Founded in Malaysia, it works across cultures to produce high-energy, story-driven animation.
Also known as LCW · Lil Critter Workshop Sdn. Bhd.
Founders & leadership
Investors · 1
Company profile
researched Aug 2026Lil Critter Workshop (LCW) is an animation production house headquartered in Petaling Jaya, Selangor, Malaysia, with additional facilities in Cyberjaya and a UK studio in Bristol. The company launched in Malaysia in 2015 according to its own about page, while MyCreative Ventures records the company, Lil Critter Workshop Sdn. Bhd., as founded in 2013. It is headed by Walid Omar, Lorna Henderson and Brian Chong and works with talent and partners internationally on both its own and third-party projects.
The studio develops and produces its own intellectual property and also offers full production services for digital animation to brands, broadcasters and producers, covering content creation, pre-production, production and post-production. Its stated capabilities span character design, script-writing, pre-production and video and audio post-production.
Its slate includes Hogie the Globehopper (adventure comedy, ages 4-6, released for global broadcast), Buck and Buddy (non-dialogue slapstick comedy, ages 6-10, completed for broadcast), Billy Fei and the Cloud Trials (3D CGI produced in Unreal, sci-fi adventure comedy for ages 6+, with a pilot available), and titles in development including Next Quest, Outlaw Dark and the CGI preschool series Boxania.
Founding story
The company was established in Malaysia as Lil Critter Workshop Sdn. Bhd.; MyCreative Ventures dates its founding to 2013, while the company's own about page states it launched in Malaysia in 2015. It is led by Walid Omar, Lorna Henderson and Brian Chong.
Business model
LCW combines development and ownership of original animated IP with work-for-hire production services for brands, broadcasters and producers, positioning the production pipeline as a cost-effective and reliable delivery option.
Revenue is derived from producing and licensing its own animated properties for broadcast and digital distribution and from providing full-service animation production to third-party clients.
Traction
Hogie the Globehopper has been released for global broadcast and Buck and Buddy completed for broadcast and won an Asian Television Award; the company also operates three studio locations across Malaysia and the UK.
Latest developments
The most recent milestone recorded on the company's news page is the June 2022 launch of its UK studio. Its current slate lists Hogie the Globehopper as released for global broadcast, Buck and Buddy as completed for broadcast, a viewable pilot for Billy Fei and the Cloud Trials, and Next Quest, Outlaw Dark and Boxania in development.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
LCW is one of a group of Malaysian creative-content companies profiled in MyCreative Ventures' portfolio alongside studios such as Animasia Studio and Creative Stew. Its Buck and Buddy won Best 2D Animated Show at the 26th Asian Television Awards, and it states an ambition to be recognised as an IP development house rather than solely a production service company.
The studio emphasises a fusion of cultures and ideas drawn from collaboration with international talent, and combines ownership of original IP with service production capacity in both 2D (Flash, Harmony) and Unreal-based 3D CGI.
Technology
Production is built around 2D animation pipelines in Flash and Harmony, alongside 3D CGI work produced in Unreal Engine, as seen in Billy Fei and the Cloud Trials. The studio and a partner studio received an Epic MegaGrant to develop a new animated series.
Go-to-market
The company markets original series to global broadcasters and digital platforms while offering production services directly to brands, broadcasters and producers; it also acquires rights to established local properties, such as the Malaysian comic series Lawak Kampus, to build its development slate.
Brands, broadcasters and producers commissioning animated content, plus audiences for children's and family programming across preschool (ages 4-6) and older-kid (ages 6-10 and 6+) demographics.
Geography
Headquarters at Ritze Perdana Business Centre, Damansara Perdana, Petaling Jaya, Selangor; a second Malaysian site in Cyberjaya's Central Business District 2; and a UK studio at 17-18 Berkeley Square, Bristol, opened in 2022.
History
Following its founding in Malaysia, LCW secured the rights to the Malaysian comic series Lawak Kampus from Kadokawa Gempak in January 2021 and, in February 2021, announced with Scribble Studios that both were Epic MegaGrants recipients developing a new animated series. In December 2021 its series Buck and Buddy won Best 2D Animated Show at the 26th Asian Television Awards. In June 2022 the studio expanded internationally with a UK animation studio.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 5
launches, deals, and filingsThe Malaysian animation house announced it was expanding its global footprint by setting up an animation studio in the UK. The company's site lists a UK address at 17-18 Berkeley Square, Bristol.
A new My Little Pony web series, 'Tell Your Tale', launched on YouTube.
Buck and Buddy, created and produced by Lil Critter Workshop, won Best 2D Animated Show at the 26th Asian Television Awards.
Scribble Studios and Lil Critter Workshop announced they were recipients of an Epic MegaGrant and would develop a new animated series together.
Lil Critter Workshop acquired the rights to the popular Malaysian comic series 'Lawak Kampus' from publisher Kadokawa Gempak.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 6
primary sources listed
- Lil Critter Workshoplilcritterworkshop.tv · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Lil Critter Workshop do?
- Malaysian animation production house creating original and third-party animated series for global broadcast and digital platforms.
- Who founded Lil Critter Workshop?
- Lil Critter Workshop was founded by Walid Omar.
- Who are Lil Critter Workshop's investors?
- Lil Critter Workshop's investors include MyCreative Ventures Sdn. Bhd..
- Where is Lil Critter Workshop headquartered?
- Lil Critter Workshop is headquartered in Petaling Jaya, MY.