Fundraising Fox

LiftForward

New York, US · Founded 2013 · Delaware corporation · 1 known investors

liftforward.com

LiftForward provides a platform that powers subscription, upgrade, digital attach, and financing programs for brands, merchants, and financial institutions. It enables these businesses to launch and manage recurring-revenue and customer financing offerings.

FintechRetail TechSaaS

Founders & leadership

CR
Christine ReillyExecutive
MG
Michael GrassottiExecutive
JR
Jeffrey RogersNamed on SEC filing

Board

AW
Andrew WhelanBoard director
RL
Robert LevitanBoard director

Investors · 1

Reported raises · per SEC filings

Form D private placements

$30M disclosed across 1 of 3 rounds · 2014–2024

$30MraisedJun 2024 · 1 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Michael GrassottiExecutive Officer
  • Jeffrey RogersExecutive Officer, Director
  • Matthew PerlmanDirector
  • Heidi HaDirector
  • Christine ReillyExecutive Officer, Director
  • Robert LevitanDirector
Offering amount
$30M
Amount sold
$30M
First sale
Jun 2024
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$5MofferedFeb 2016 · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Andrew WhelanDirector
  • Jeffrey RogersExecutive Officer, Director
  • Christine ReillyExecutive Officer
  • Michael GrassottiExecutive Officer
  • Robert LevitanDirector
Offering amount
$5M
Minimum investment
$1
Incorporated
Corporation, Delaware, 2013
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$2.3MofferedAug 2014 · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jeffrey RogersExecutive Officer, Director
  • Michael GrassottiExecutive Officer
Offering amount
$2.3M
Minimum investment
$1
Proceeds to insiders
$900K
Incorporated
Corporation, Delaware, 2013
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 3

by search overlap

Companies competing with LiftForward for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does LiftForward do?
LiftForward provides a platform that powers subscription, upgrade, digital attach, and financing programs for brands, merchants, and financial institutions. It enables these businesses to launch and manage recurring-revenue and customer financing offerings.
Who are LiftForward's investors?
LiftForward's investors include IA Capital Group.
How much funding has LiftForward raised?
LiftForward has disclosed $30M raised across 1 of its 3 known rounds.
Where is LiftForward headquartered?
LiftForward is headquartered in New York, US.