/Companies

LiftForward

New York, US · Founded 2013 · Delaware corporation · 18 employees on LinkedIn · 1 known investors

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LiftForward provides embedded finance solutions for brands, merchants, and lenders managing device-as-a-service, subscription, upgrade, and general financing programs globally. The company operates a platform that integrates brands, merchants, and lenders to reduce complexity and accelerate time-to-market.

Founders & leadership

CR
Christine ReillyExecutive
MGMichael Grassotti
Michael GrassottiChief Technology OfficerInvestor at Entrepreneurs Roundtable Accelerator (ERA)
JR
Jeffrey RogersNamed on SEC filing

Board

AW
Andrew WhelanBoard director
RL
Robert LevitanBoard director

Investors · 1

Reported raises · per SEC filings

Form D private placements

$30M disclosed across 1 of 3 rounds · 2014–2024

▶$30MraisedJun 2024 · 1 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Michael GrassottiExecutive Officer
  • Jeffrey RogersExecutive Officer, Director
  • Matthew PerlmanDirector
  • Heidi HaDirector
  • Christine ReillyExecutive Officer, Director
  • Robert LevitanDirector
Offering amount
$30M
Amount sold
$30M
First sale
Jun 2024
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$5MofferedFeb 2016 · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Andrew WhelanDirector
  • Jeffrey RogersExecutive Officer, Director
  • Christine ReillyExecutive Officer
  • Michael GrassottiExecutive Officer
  • Robert LevitanDirector
Offering amount
$5M
Minimum investment
$1
Incorporated
Corporation, Delaware, 2013
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$2.3MofferedAug 2014 · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jeffrey RogersExecutive Officer, Director
  • Michael GrassottiExecutive Officer
Offering amount
$2.3M
Minimum investment
$1
Proceeds to insiders
$900K
Incorporated
Corporation, Delaware, 2013
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

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In the news

Frequently asked questions

What does LiftForward do?
LiftForward provides embedded finance solutions for brands, merchants, and lenders managing device-as-a-service, subscription, upgrade, and general financing programs globally. The company operates a platform that integrates brands, merchants, and lenders to reduce complexity and accelerate time-to-market.
Who are LiftForward's investors?
LiftForward's investors include IA Capital Group.
How much funding has LiftForward raised?
LiftForward has disclosed $30M raised across 1 of its 3 known rounds.
Where is LiftForward headquartered?
LiftForward is headquartered in New York, US.