Fundraising Fox

LiftForward

New York, US · Founded 2013 · Delaware corporation · 18 employees on LinkedIn · 1 known investors

Find your way into LiftForward

558 people in our graph share verified history with the LiftForward team — schools, employers, funds. One of them is your warm intro.

Matt Cherianunlockedknows Michael Grassotti · together at Bank of America (overlapped)
×6knows the team · via Bank of America
×2knows the team · via Experian
knows the team · via The Walt Disney Company
×2knows the team · via University of Connecticut

LiftForward provides embedded finance solutions for brands, merchants, and lenders managing device-as-a-service, subscription, upgrade, and general financing programs globally. The company operates a platform that integrates brands, merchants, and lenders to reduce complexity and accelerate time-to-market.

E-commerceEnterprise SoftwareFintechRetail TechSaaS

Founders & leadership

CR
Christine ReillyExecutive
MGMichael Grassotti
Michael GrassottiinChief Technology OfficerInvestor at Entrepreneurs Roundtable Accelerator (ERA)
JR
Jeffrey RogersNamed on SEC filing

Board

AW
Andrew WhelanBoard director
RL
Robert LevitanBoard director

Investors · 1

IA Capital GroupNew York

Reported raises · per SEC filings

Form D private placements

$30M disclosed across 1 of 3 rounds · 2014–2024

▶$30MraisedJun 2024 · 1 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Michael GrassottiExecutive Officer
  • Jeffrey RogersExecutive Officer, Director
  • Matthew PerlmanDirector
  • Heidi HaDirector
  • Christine ReillyExecutive Officer, Director
  • Robert LevitanDirector
Offering amount
$30M
Amount sold
$30M
First sale
Jun 2024
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$5MofferedFeb 2016 · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Andrew WhelanDirector
  • Jeffrey RogersExecutive Officer, Director
  • Christine ReillyExecutive Officer
  • Michael GrassottiExecutive Officer
  • Robert LevitanDirector
Offering amount
$5M
Minimum investment
$1
Incorporated
Corporation, Delaware, 2013
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$2.3MofferedAug 2014 · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jeffrey RogersExecutive Officer, Director
  • Michael GrassottiExecutive Officer
Offering amount
$2.3M
Minimum investment
$1
Proceeds to insiders
$900K
Incorporated
Corporation, Delaware, 2013
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 3

by search overlap
Forward Platform9 shared keywordsFORWARD provides software for service delivery management in the public sector, helping government and nonprofit organizations simplify program administration and reporting.
PayForward9 shared keywordsPayForward provides payment and financial technology solutions for the healthcare sector. It positions itself as a fintech partner serving healthcare clients.
Forward6 shared keywordsForward is a payments platform designed for SaaS founders and software companies to integrate payment processing with transparent contracts and operational support, built by former payments infrastructure builders.

Companies competing with LiftForward for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

LiftForward to launch in UK next year - The Marketing Eyethemarketingeye.com · Aug 2019LiftForward clinches $100m in debt capital — LiftForward, Inc.liftforward.com · Nov 2016

Frequently asked questions

What does LiftForward do?
LiftForward provides embedded finance solutions for brands, merchants, and lenders managing device-as-a-service, subscription, upgrade, and general financing programs globally. The company operates a platform that integrates brands, merchants, and lenders to reduce complexity and accelerate time-to-market.
Who are LiftForward's investors?
LiftForward's investors include IA Capital Group.
How much funding has LiftForward raised?
LiftForward has disclosed $30M raised across 1 of its 3 known rounds.
Where is LiftForward headquartered?
LiftForward is headquartered in New York, US.