LiftForward
New York, US · Founded 2013 · Delaware corporation · 18 employees on LinkedIn · 1 known investors
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LiftForward provides embedded finance solutions for brands, merchants, and lenders managing device-as-a-service, subscription, upgrade, and general financing programs globally. The company operates a platform that integrates brands, merchants, and lenders to reduce complexity and accelerate time-to-market.
Founders & leadership

Board
Investors · 1
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Reported raises · per SEC filings
Form D private placements$30M disclosed across 1 of 3 rounds · 2014–2024
▶$30MraisedJun 2024 · 1 investors · Other TechnologyRule 506(b)
- Michael GrassottiExecutive Officer
- Jeffrey RogersExecutive Officer, Director
- Matthew PerlmanDirector
- Heidi HaDirector
- Christine ReillyExecutive Officer, Director
- Robert LevitanDirector
- Offering amount
- $30M
- Amount sold
- $30M
- First sale
- Jun 2024
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$5MofferedFeb 2016 · Other TechnologyRule 506(b)
- Andrew WhelanDirector
- Jeffrey RogersExecutive Officer, Director
- Christine ReillyExecutive Officer
- Michael GrassottiExecutive Officer
- Robert LevitanDirector
- Offering amount
- $5M
- Minimum investment
- $1
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
▶$2.3MofferedAug 2014 · Other TechnologyRule 506(b)
- Jeffrey RogersExecutive Officer, Director
- Michael GrassottiExecutive Officer
- Offering amount
- $2.3M
- Minimum investment
- $1
- Proceeds to insiders
- $900K
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
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In the news
Frequently asked questions
- What does LiftForward do?
- LiftForward provides embedded finance solutions for brands, merchants, and lenders managing device-as-a-service, subscription, upgrade, and general financing programs globally. The company operates a platform that integrates brands, merchants, and lenders to reduce complexity and accelerate time-to-market.
- Who are LiftForward's investors?
- LiftForward's investors include IA Capital Group.
- How much funding has LiftForward raised?
- LiftForward has disclosed $30M raised across 1 of its 3 known rounds.
- Where is LiftForward headquartered?
- LiftForward is headquartered in New York, US.




