LendAPI

LendAPI, Inc. sells a platform that banks, fintechs, and retailers use to build and launch lending and other financial products without writing code on their side. The company positions its product as a combined loan origination system (LOS) and loan management system (LMS) running on a single multi-tenant core, so that one credit policy and one borrower record carry a loan from application through decisioning, pricing, contracting, funding, servicing, collections and closure. The company states customers can go live in about a month with no code written on their side.

Platform modules include Origination, Flow Builder (a graph-based credit-flow designer with draft, test, publish and rollback), a versioned Decision Engine / Rules Studio editable by credit teams, a Pricing Engine with offer tables by product, term, tier and channel, Contract Builder for versioned disclosures and agreements with in-flow signing, Loan Management (ledger, accrual, payments, statements, payoff), Collections work queues, Doc AI, Model Runtime, Virtual Cards, SMS, KYC/KYB and credit bureau access, an Integration Marketplace, and multi-tenancy covering tenants, sub-tenants and locations. An AI layer branded Arc AI, together with an Agent Dashboard and Underwrite AI, reads application files, applies configured rules and drafts next actions, escalating exceptions for human sign-off. LendAPI also publishes REST APIs with JSON request and response bodies, standard HTTP verbs and response codes, API-key authentication, and a sandbox/test mode alongside a developer portal with documentation and code examples.

Marketed solution areas include embedded finance, point of sale, buy now pay later, retail and in-store financing, auto lending, fix-and-flip, and credit unions. The company earlier described itself as a digital onboarding platform for banks combining Product Studio, Rules Studio, Pricing Engine, Integration Marketplace and a Variable Library, handling compliance, onboarding, fraud and credit risk on an encrypted platform.

Founding story

Co-founders Timothy Li (CEO) and Sam Xia (CTO) met at a virtual coffee event for CTOs organized by Neal Bloom of Interlock Capital, at which the two founders and Bloom were the only attendees. Li's background is in banking technology and risk management; Xia's is in deep tech and enterprise software, and he holds several patents, including one for predecessor technology to fingerprint sensors used in Apple devices. After both exited previous companies roughly a year later, they began working together on LendAPI, with Li leading product design and Xia leading technical implementation, aiming to let banks and fintechs launch products without multi-year, multi-million-dollar builds.

Business model

LendAPI licenses its multi-tenant origination, decisioning and servicing software to banks, fintechs, lenders and retailers, positioning itself as a replacement for a stack of several point vendors. The site lists a pricing page, a partners program and an integration marketplace of third-party providers; early customers paid the company to act as launch partners while the product was being built.

Software platform revenue from lenders and financial institutions using the origination, decisioning and servicing modules; the company reported reaching $1 million in annual recurring revenue prior to its seed round, and paid launch-partner engagements funded early development.

Traction

By the November 2024 seed announcement the company had processed more than six million applications since its March 2024 launch and had clients including publicly traded neobanks, regional banks, POS financing firms and retailers. The founder states LendAPI reached $1 million in ARR and that one large bank client processes hundreds of thousands of applications per day. Website figures claim 4 million-plus consumers served at the point of sale, 5 billion-plus historical credit signals behind consumer offers, 96% of approvals occurring in store via direct POS-to-LOS integration, and 41% fewer manual overrides after customers migrate off MeridianLink.

Latest developments

Company press posts describe LendAPI joining the Jack Henry Fintech Integration Network, a win at Finovate Fall 2026 in New York, and the promotion of Andy Ivey to Senior Vice President of Product and Delivery. Post-seed plans stated by the company include deepening the feature set, expanding AI capabilities, adding integrations, and entering adjacent markets such as insurance and embedded finance.