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Learnvest

New York, US · 3 known investors

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LearnVest is a financial education platform that provides articles and resources to help users build financial literacy and reach their financial goals through content on career growth, saving, debt repayment, and budgeting.

Also known as LearnVest

Fintech

Founders & leadership

AVAlexa von Tobel
Alexa von TobelFounder and CEO2008–2019Alexa von Tobel founded LearnVest in 2008, a financial education platform that raised approximately $75 million before being acquired by Northwestern Mutual in 2015; she subsequently served as Northwestern Mutual's Chief Digital Officer and Chief Innovation Officer. Von Tobel holds a CFP® designation, attended Harvard College and Harvard Business School, and is now founder and managing partner of Inspired Capital, an early-stage venture fund.
JGJohn Gardner
John GardnerCo-Founder & Chief Financial Officer2009–2016John Gardner is an executive with a background in financial services entrepreneurship and investment. He has served as a venture partner at Acrew Capital focused on early-stage fintech and financial services companies, and provides operational guidance to portfolio companies on organizational scaling and regulatory strategy.
AV
Alexa Von TobelFounder

Board

TGTheresia Gouw
Theresia GouwBoard directorFounding Partner at Acrew Capital
AK
Ann KaplanBoard director
LB
Lee BarbaBoard director

Investors · 3

Aspect Ventureslisted by Aspect VenturesPalo Alto

How we know: Aspect Ventures's portfolio page · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us

Dag Ventureslisted by Dag VenturesPalo Alto

How we know: Dag Ventures's portfolio page · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$27.4M disclosed across 1 round · 2014

▶$27.4MraisedApr 2014 · 9 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Theresia GouwDirector
  • Ann KaplanDirector
  • Alexa vo TobelExecutive Officer, Director
  • Lee BarbaDirector
  • John GardnerExecutive Officer, Director
Offering amount
$27.4M
Amount sold
$27.4M
First sale
Apr 2014
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

LearnVest operates a consumer-facing personal finance content website organized around the goal of helping readers make progress on their money. Its stated mission is to help users reach their financial goals "one article at a time," and the site is structured as a searchable article library rather than a transactional financial product.

Editorial coverage is grouped into four main categories: Career Growth (topics such as working with a mentor, questions to ask a manager, and interview preparation), Saving (building an emergency fund, no-spend months, retirement saving), Paying off Debt (credit card debt, student loan refinancing, raising a credit score), and Budgeting (multi-week money challenges and general budgeting advice). Readers can also search the archive for individual articles.

Business model

LearnVest publishes free financial education articles on its website, organized into topical categories and accessible via on-site search.

▸Full profile — go-to-market, geography

Go-to-market

Individual consumers seeking guidance on career advancement, saving, debt repayment and household budgeting.

Geography

Headquartered in New York, United States.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Founder mafia

2 people who came through Learnvest went on to found or lead other companies.

Theresia GouwDirectorFounded EarlyAndy CarraChief Technology OfficerFounded Kinarewards

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Companies working in the same space as Learnvest.

▸Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Learnvest do?
LearnVest is a personal finance education website publishing articles on careers, saving, debt payoff and budgeting.
Who founded Learnvest?
Learnvest was founded by Alexa von Tobel.
Who are Learnvest's investors?
Learnvest's investors include Accel, Aspect Ventures, Dag Ventures.
How much funding has Learnvest raised?
Learnvest has disclosed $27.4M raised across 1 round.
Where is Learnvest headquartered?
Learnvest is headquartered in New York, US.