Lauretta.io

Lauretta.io is a Singapore-headquartered artificial intelligence company that applies computer vision to existing camera networks, including CCTV and multispectral imaging sensors, to produce data about places, activity and change in physical environments. The company describes its stated mission as transforming existing camera networks into engines for discovery, operational intelligence and evidence-led action, connecting observable activity to reviewable intelligence for operating teams.

The current product framing centers on Groundweave, described as a unified framework for deploying AI in the physical world and positioned as a general-purpose physical data layer, and on Instruments, software systems that use Groundweave as their source of truth to make decisions and execute multi-step workflows. Earlier descriptions of the company's work cover the Delos Detect and Track system, which generates digital twins of humans, objects and interactions to build a social graph of interaction in physical space, and a product line marketed as Beyond for converting CCTV networks into AI systems. In commercial real estate contexts, the company has used existing CCTV cameras to manage space utilization and shopper traffic in shopping malls, and has offered shopper analytics for leasing based on gaze tracking to capture shopper interest and intent to buy.

The company states a privacy-focused and anonymity-by-default design approach, capturing patterns and activity without relying on facial recognition or other biometric technologies in standard implementations, and says it is among the first 125 organizations supporting the AI Ethics & Governance movement. It lists ISO/IEC 27001:2022 certification and BizSafe among its certifications.

Business model

Lauretta sells AI software that runs on customers' existing camera and sensor infrastructure rather than requiring new hardware deployments, serving enterprise, property and government/defense customers across facility management, retail, security and public sector use cases.

Traction

The company reports that its facility management product demonstrated a 15% total manpower reduction, equivalent to $110,000 in annual savings. Its stage is described as full product ready with a seed funding stage, and it reports backing from a major property developer and property manager. Its algorithm has been adapted through the US DHS for screening and soft target protection, and via a collaboration with MIT's Draper Labs the system has been evaluated for embedding in Air Force security groups and for mission-driven coordination of groups of autonomous UAVs.

Latest developments

The company's current positioning centers on Groundweave, a unified framework and general-purpose physical data layer for deploying AI in the physical world, and Instruments, software systems that use Groundweave as their source of truth to make decisions and execute multi-step workflows.