Latitudo40

Latitudo 40 (LATITUDO40 S.r.l) is an Earth observation company founded in 2017 and headquartered in Naples, Italy, that applies proprietary artificial intelligence and machine learning algorithms to satellite imagery in order to produce information models and datasets for environmental and climate decision-making. Its platform automates the ingestion and processing of imagery from multiple constellations — including ESA and NASA missions and commercial operators such as Planet Labs and Airbus — so that users without remote sensing expertise can access derived analytics.

The company markets two main products: EarthDataInsights, a SaaS platform with dashboards for monitoring environmental change and assessing and mitigating climate risk, and EarthDataPlace, a marketplace of ready-to-use geospatial analyses and datasets designed for direct integration into customers' existing systems. Analytical outputs include land surface temperature, tree cover density, land use/land cover mapping and a spatial simulation tool that models "what-if" scenarios for the impact of mitigation measures before interventions are carried out. Stated application areas are climate resilience, urban planning, agritech and insurtech, with additional work reported on carbon sequestration algorithms for the voluntary carbon credit market and on compliance with the EU Deforestation Regulation (EUDR).

Earlier iterations of the offering included the Urbalytics urban data analytics product launched in 2020 and the EarthAlytics scalable processing infrastructure described in early company interviews, which allowed users to assemble geospatial applications from reusable machine-learning "detector" blocks connected to satellite data catalogues.

Founding story

Latitudo 40 was founded in 2017 in Naples by Gaetano Volpe, Mauro Manente, Vincenzo Vecchio and Donato Amitrano, bringing together business and technology professionals with a university researcher specialising in satellite remote sensing. The founders had worked together in the space and IT sectors and identified that extracting information from satellite imagery required dedicated organisations that only large companies could afford; their aim was to make Earth analytics accessible to smaller organisations. Initial funding came from the founders themselves, with about EUR 500,000 invested using cash flow from Penta Technology, a system integration and software development company owned by three of the founders.

Business model

Latitudo 40 sells software and data products rather than hardware: a subscription-style SaaS analytics platform (EarthDataInsights) aimed at public and private decision-makers, and a marketplace (EarthDataPlace) through which customers buy ready-to-use geospatial analyses and datasets for integration into their own systems. The company also acts as a Planet Value Added Reseller and Platform Application Partner, embedding third-party satellite imagery in its platform. Management has described the approach as primarily business-to-government, noting longer sales cycles but low churn and long customer lifecycles, alongside project and proof-of-concept work with cities and infrastructure operators.

Revenue comes from platform access and geospatial data/analytics products sold to public administrations, urban planners, infrastructure managers and enterprises, plus resale of partner satellite imagery. Reported turnover was around EUR 300,000 for 2021, roughly double the 2020 figure.

Traction

Company materials cite more than 30 expert team members, over 25 customers and more than 40 completed projects; the 2024 funding announcement referred to a team of around 20 people. Reported turnover for 2021 was approximately EUR 300,000, close to double the 2020 level. Named engagements include European cities such as Naples, Milan, Helsinki, Vilnius, Turin and Barcelona, the Urban EVOLUTION pilot in Naples, Catania and Perugia, projects for Dinapsis in Benidorm and for the organisation Doing Good, a 200,000 square kilometre city monitoring project in China, and a 2019 electricity grid monitoring contract.

Latest developments

In June 2025 Latitudo 40 announced a partnership with Planet Labs PBC under which it became a Planet Value Added Reseller and Platform Application Partner, embedding Planet's high-resolution imagery into the EarthDataPlace and EarthDataInsights platforms to improve land surface temperature resolution, tree cover density and land use/land cover products and its spatial simulation tool. The company has identified the EU Deforestation Regulation as a prospective mass market for Earth observation analytics and states it has a solution to simplify deforestation compliance checks for globally operating companies.