Landmrk
1 known investors
British company delivering digital content such as video, audio and filters to audiences at specific real-world locations.
Also known as Landmrk · Landmrk for Music
Investors · 1
Company profile
researched Aug 2026Landmrk is a British company that delivers digital content to audiences at specific real-world locations. It emerged in 2016 creating Pokemon Go-style location-based treasure hunts for artists and brands, and has run campaigns for artists such as Ariana Grande, Shakira and CNCO.
In December 2018 the company introduced 'Landmrk for Music', a dedicated, automated product for the music sector. It allows artists and their marketing teams to place digital content — including video, audio, photos and selfie filters — at physical locations, which fans locate through an artist-branded map on their smartphones. 360-degree video and livestreaming are offered as add-ons. Co-founder Tom Nield said the package was developed in response to feedback from labels, management companies and music brands seeking location-based experiences within realistic marketing budgets.
Business model
Landmrk provides location-based content technology to artists, labels, management companies and brands, delivering campaigns and, from 2018, a packaged, automated product tier ('Landmrk for Music') intended to fit smaller marketing budgets than bespoke campaign work.
Traction
Has worked on campaigns for artists including Ariana Grande, Shakira and CNCO since emerging in 2016.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
A UK startup operating in location-based marketing technology for the music and brand-campaign sectors.
The company positions its offering around modular technology that supports both bespoke location-based campaigns and a lower-cost, fully automated packaged product for music marketing.
Technology
A modular platform that geo-anchors digital content — video, audio, photos, selfie filters, 360-degree video and livestreams — to physical locations, surfaced to fans through an artist-branded map on mobile devices.
Go-to-market
Landmrk sells through the music industry, engaging labels, artist management companies and music brands, alongside brand campaign work; the 2018 music package was designed to widen access to artists with smaller budgets.
Recording artists and their marketing teams, record labels, artist management companies, music brands and consumer brands.
Geography
Headquartered in London, United Kingdom.
History
The company emerged in 2016 as a startup building Pokemon Go-style location-based treasure hunts for artists and brands. It subsequently worked on campaigns for artists including Ariana Grande, Shakira and CNCO, and in December 2018 launched a dedicated, automated music product built on a new iteration of its modular technology.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 1
launches, deals, and filingsLandmrk launched a dedicated music product, 'Landmrk for Music', described as affordable and fully automated, letting artist teams place video, audio, photos and selfie filters at real-world locations discoverable via an artist-branded map on smartphones, with 360-video and livestreaming available as add-ons. It was built on a new iteration of the company's modular technology.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 6
primary sources listed
- Landmrk company information, funding & investors | New York State startup ecosysteminvestny.org · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Landmrk do?
- British company delivering digital content such as video, audio and filters to audiences at specific real-world locations.
- Who are Landmrk's investors?
- Landmrk's investors include Creative UK.