L2
New York, US · Founded 2009 · 3 known investors
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Enterprise company backed by General Catalyst since 2014, based in North America.
Founders & leadership
L2 was founded in 2009 by Scott Galloway.
SG

Scott GallowayFounder
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Todd BensonExecutive
Board
Investors · 3
General Catalystlisted by General CatalystSan Francisco · $30M
How we know: General Catalyst's portfolio page · funding news · Not right? Tell us
Castle Island VenturesreportedBoston · $100K – $5M
How we know: press coverage · Not right? Tell us
RockawayXreportedLondon
How we know: press coverage · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$16.5M disclosed across 1 round · 2014
▶$16.5MraisedMar 2014 · 13 investors · Business ServicesRule 506(b)
▶$16.5MraisedMar 2014 · 13 investors · Business Services
Rule 506(b)Officers, directors & promoters on the filing
- Todd BensonDirector
- Scott GallowayExecutive Officer, Director
- Paul SaganDirector
- Larry BohnDirector
- Offering amount
- $16.5M
- Amount sold
- $16.5M
- Minimum investment
- $25K
- Proceeds to insiders
- $5.1M
- First sale
- Feb 2014
- Incorporated
- Corporation, Delaware, 2009
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Frequently asked questions
- What does L2 do?
- Enterprise company backed by General Catalyst since 2014, based in North America.
- Who founded L2?
- L2 was founded by Scott Galloway in 2009.
- Who are L2's investors?
- L2's investors include General Catalyst, Castle Island Ventures, RockawayX.
- How much funding has L2 raised?
- L2 has disclosed $16.5M raised across 1 round.
- Where is L2 headquartered?
- L2 is headquartered in New York, US.

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