Kudoti
Techstars '22Johannesburg, ZA · Founded 2019 · 1 known investors
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South African waste-tech platform that traces recyclable materials and connects brands, collectors and recyclers.
Also known as Kudoti (Pty) Ltd
Founders & leadership
Kudoti was founded in 2019 by Matthieu de Gaudemar.

Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Kudoti is a South African waste-technology company operating a digital platform that traces recyclable materials across the reverse supply chain and connects brands, manufacturers, collectors and recyclers. The platform tracks recyclable waste in real time and matches supply to demand, with the aim of improving market conditions for recovered materials and raising recycling rates. Its name is the Zulu word for 'trash'.
The product is multi-stream, handling e-waste, plastics, paper, glass and bottles, metals and other materials, and provides end-to-end reverse supply chain coverage with vertical integrations for payments, logistics, financing, incentives and contract management. Kudoti also applies IoT sensors to collect data that feeds its software for optimising waste logistics and processing, and offers matchmaking and optimisation features intended to maximise the value of recovered material. The system is modular and API-based, and is positioned for use by both informal-sector recycling SMEs and large waste management companies.
For FMCG brand customers, Kudoti supports sustainability targets by improving collection rates and supplying real-time data for decision-making and sustainable material procurement, covering strategy design, implementation, and tracking, tracing and reporting.
Founding story
Kudoti was founded in 2019 by Gift Lubele, a former research engineer who serves as co-founder, and Matthieu de Gaudemar, who has been described as co-founder and CEO. Lubele has framed the opportunity around the inefficiency of paper-based processes and manual services in African waste management, which compress margins for waste stakeholders, and around the view that waste is an untapped resource on which the continent could lead in the circular economy.
Business model
Kudoti provides software to brands, waste management companies and recyclers that digitises reverse supply chains for recyclable materials. The platform is modular and API-based so it can be configured per client, and the company also offers services spanning circular-economy strategy development, implementation, and ongoing tracking, tracing and reporting.
Traction
Documented traction consists mainly of corporate programme partnerships with Distell and Nestlé, support from the Google for Startups Black Founder Fund Africa, and a series of awards between 2020 and 2021, including the South African AIM startup pitch title, the BRICS young innovator award, recognition as 2020 Most Innovative Company in South Africa, and the $40,000 Nestlé Creating Shared Value Prize.
Latest developments
Kudoti was named a winner of Nestlé's 2021 Creating Shared Value Prize, which carried a $40,000 cash award along with mentoring and potential collaboration with Nestlé, and the co-founders said the funds would be used to scale the solution in South Africa. The company was subsequently featured by the Founder Institute among its fastest-growing EMEA alumni companies.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Kudoti is positioned as a Johannesburg-based digital recycling and waste-traceability platform serving FMCG brands and waste-sector participants in South Africa, with the stated ambition of becoming the preferred strategic partner for South African FMCG brands implementing circular economy initiatives and a market leader in sustainable material procurement.
The company positions its platform as adapted to the low-technology operating environments found in Africa and other emerging markets, in contrast to solutions built outside the continent. Stated differentiators include multi-stream material coverage, an end-to-end reverse supply chain with integrated payments, logistics, financing, incentives and contract management, recycling-specific product design, matchmaking and optimisation to maximise the value of waste, and a modular, API-based architecture that can be customised per client.
Technology
The platform combines IoT sensors for data capture with software for waste logistics and processing optimisation, real-time tracking and tracing of recyclable material, demand matching, and performance analytics based on measurement of key waste-industry activities. It is modular and API-based, supports multiple material streams, and integrates payments, logistics, financing, incentives and contract management.
Go-to-market
Kudoti works through corporate sustainability and circular-economy programmes run by large consumer brands, serving as technology partner for Distell's GreenUp project and Nestlé's RE: Imagine Tomorrow programme. Visibility has also come from pitch competitions, corporate prizes and accelerator affiliation, including the Founder Institute and support from the Google for Startups Black Founder Fund Africa.
FMCG brands and manufacturers with sustainability and circular-economy targets, plus waste-sector participants including collectors, recyclers, informal-sector recycling SMEs and large waste management companies.
Geography
Headquartered in Johannesburg, South Africa, with a stated focus on South Africa and, more broadly, African and other emerging markets.
History
Founded in 2019 by Gift Lubele and Matthieu de Gaudemar, Kudoti gained early visibility through competitions and corporate programmes: it won the South African leg of the AIM Virtual Startup Pitch Competition in July 2020, qualifying for the AIM Startup National Champions League in Dubai; Lubele was crowned BRICS young innovator in 2020; and the company was named 2020 Most Innovative Company in South Africa. In July 2021 Kudoti was selected as one of five global winners of Nestlé's Creating Shared Value Prize, receiving $40,000. It is a Founder Institute Johannesburg alumnus and was later listed among the accelerator's fastest-growing EMEA alumni companies.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 6
launches, deals, and filingsKudoti, a Founder Institute Johannesburg alumnus, was included in the Founder Institute's list of fastest-growing alumni companies in the EMEA region.
Kudoti was named one of five global winners of Nestlé's 2021 Creating Shared Value Prize, run in partnership with Ashoka on the theme 'How do we create a waste-free future?'. The award included a $40,000 cash prize plus access to Ashoka resources, workshops, a mentoring programme and potential collaboration with Nestlé.
$40K source ↗
Kudoti is supported by Google through the Google for Startups Black Founder Fund Africa.
Kudoti acts as technology partner for Distell's GreenUp project and Nestlé's RE: Imagine Tomorrow programme, supplying real-time waste tracing and traceability data.
Kudoti won the Annual Investment Meeting (AIM) Virtual Startup Pitch Competition for South Africa, organised by the AIM Organising Committee and the Startup Mzansi Foundation, earning an all-expenses-paid trip valued at over R100,000 to compete in the AIM Startup National Champions League in Dubai against startups from more than 80 countries.
Co-founder Gift Lubele took first place in the BRICS young innovator competition, and Kudoti was named 2020 Most Innovative Company in South Africa.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 6
primary sources listed
- KUDOTI – A TECHNOLOGY PLATFORM THAT ENABLES FMCG BRANDS TO TRACE THEIR WASTE MATERIAL, PROVIDES REALTIME DATA FOR BETTER DECISION MAKING AND IMPROVES SUSTAINABLE MATERIAL PROCUREMENT – Innovations of the Worldinnovationsoftheworld.com · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Kudoti do?
- South African waste-tech platform that traces recyclable materials and connects brands, collectors and recyclers.
- Who founded Kudoti?
- Kudoti was founded by Matthieu de Gaudemar in 2019.
- Who are Kudoti's investors?
- Kudoti's investors include Techstars.
- Where is Kudoti headquartered?
- Kudoti is headquartered in Johannesburg, ZA.

