Kpinsurances

KP보험서비스 (KP Insurance Services / 케이피보험서비스 주식회사) is a South Korean registered insurance agency and brokerage operating from the Kakao Pangyo Agit building in Bundang-gu, Seongnam. The company positions itself as an insurance platform tied to KakaoPay's user base: consumers apply for insurance consultations through KakaoPay, and the company processes and filters the resulting insurance interest data before routing it to partner companies. Its consumer-facing flow is described in three steps — consultation request, inquiry selection, and consultation screen — with AI used to refine matching for tailored insurance consultations.

The corporate registration data lists the company under the industry classification "insurance agency and brokerage," with a broader stated scope covering insurance agency work, quasi-drugs (fashion and anti-dust masks), e-commerce, general travel agency services, online information provision, and management consulting. The company holds insurance agency registration number 2018090030, business registration number 603-88-00976, and a mail-order sales filing (제2022-성남분당C-0047호). It is identified in the directory listing as a Kakao affiliate company.

Founding story

The company was established on 11 December 2017 and began by launching a crowd-insurance service in the Korean market, later expanding into low-cost driver insurance and DIY travel insurance comparison products.

Business model

The company sells or supplies verified insurance lead data to partner firms. It collects consultation requests from KakaoPay users, applies analysis and filtering to select valid prospective customers, and connects that data to partners' sales outcomes, offering a steady supply volume and technical support such as CRM integration for lead management. It also operates as a licensed insurance agency distributing insurance products to consumers.

Revenue derives from insurance agency/brokerage activity and from supplying screened, real-time customer lead databases to partner insurance companies whose sales performance the leads support.

Traction

Directory data reports revenue of approximately KRW 2,294,280,000 and six employees (per National Pension Service records). The company states it reached 1.5 million annual active users in 2020.

Latest developments

As of the August 2026 directory update, the company reports six employees and continues to operate its KakaoPay-linked insurance consultation and lead-supply business, recruiting partner companies and offering AI-assisted consultation matching.