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Kouo
Techstars '22London, GB · 1 known investors
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Scalable is an AI system for advertising that turns a single idea, hook, or offer into structured experiments, automatically generating multiple image and video creatives plus copy variations, launching them to ad platforms, and optimizing budget toward winners. It serves growth and marketing teams looking to test and scale ad creative end to end.
Also known as Kouo
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Kouo is a London-based analytics company that applies artificial intelligence to interpret human emotional responses, using data from wearables and neural imaging sensors to monitor emotional states. The platform is positioned for product teams that want to understand how users respond emotionally to their products and experiences.
The company frames its output as insights that clients can use to improve KPIs and speed up troubleshooting, and it supports use cases such as deep personalization, emotion-responsive content and habit formation. It is categorized in artificial intelligence and software development, and employs between one and ten people.
Founding story
Kouo was founded in 2019 by Shaan Bassi, Elias Benussi and Keidi Kapllani, with the stated aim of building products based on empathy.
Business model
Kouo offers an analytics platform to client companies, providing emotional-response insights intended to improve product KPIs and accelerate troubleshooting.
Traction
Kouo is listed at seed stage with reported funding of more than $1.8 million and a team size of one to ten employees.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Kouo describes itself as a product analytics company focused on empathy-driven insights, operating in artificial intelligence and software development at seed stage with a team of one to ten people.
Technology
The platform uses artificial intelligence to interpret human emotions from wearable data and employs neural imaging sensors to monitor emotional states, supporting deep personalization, emotion-responsive content and habit formation.
Go-to-market
Product teams and client companies seeking to understand customer emotional responses and deliver more immersive, personalized experiences.
Geography
Kouo is based in London, United Kingdom, with locations listed across Kings Cross, Mile End and Kingston Vale in London, as well as Essex.
History
The company was founded in 2019 by Shaan Bassi, Elias Benussi and Keidi Kapllani, and is based in London. It is listed at seed stage and has raised over $1.8 million. Co-founder and CEO Shaan Bassi was educated at Imperial College London, has worked across venture building, e-commerce, government and research, and is a member of the Forbes Business Council.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Legal entities · 1
corporate structureCompanies House · registry record
View on Companies House ↗- Registered name
- KOUO LIMITED
- Company number
- 12246314
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 7 Oct 2019
- Registered office
- Flat 333, Point West 116 Cromwell Road, London, SW7 4XB
- Nature of business (SIC)
- 62012 — Business and domestic software development
- Accounts
- last made up to 31 Oct 2025 · next due 31 Jul 2027
- Confirmation statement
- last made up to 5 Apr 2026 · next due 19 Apr 2027
Current officers · 2
- Shaan Inder Bassi — director, appointed 7 Oct 2019
- Elias Benussi — director, appointed 10 Jul 2022
Source: Companies House public register · retrieved 3 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.
▸Research sources · 4
primary sources listed
- Kouo | Techstars Job Boardjobs.techstars.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Kouo do?
- London-based analytics company using AI and wearable sensor data to interpret users' emotional responses for product teams.
- Who are Kouo's investors?
- Kouo's investors include Techstars.
- Where is Kouo headquartered?
- Kouo is headquartered in London, GB.