Kolex
2 known investors
Kolex runs a platform for hybrid physical-and-digital collectibles, best known for esports trading cards.
Also known as Epics · Epics.gg · KOLEX.GG
Founders & leadership
Investors · 2
Company profile
researched Aug 2026Kolex is a collectibles company that operates both its own consumer trading card brand and a white-label platform used by other rights holders to create, distribute and trade collectibles. Its consumer product, formerly branded EPICS and now KOLEX.GG, centres on esports: physical and digital trading cards featuring players, teams and streamers from titles such as Counter-Strike and PUBG Mobile, plus event-based sets like the Esports World Cup 2025 First Edition collection. Each physical card carries a unique mint number and a scannable QR code; collectors use the Kolex mobile app to scan cards into a digital collection, receive an identical digital twin, and use those twins in roster-building game mechanics and global leaderboards.
The underlying platform supports web, iOS and Android distribution, drop formats including blind packs, open and limited editions and auctions, fiat and cryptocurrency payments, KYC and fraud-prevention integrations, an integrated branded secondary market with ongoing royalties, gamification features, and multiple collectible media formats including animation, video and 3D objects. Minting can be centralised on the customer's own system or issued as NFTs on Ethereum and the ImmutableX layer 2. Alongside the esports card line, Kolex projects and partner deployments include Kings League Fantasy, a DC Multiverse card and NFT program, GreenPark Sports, the CRYPTEES.GG redeemable NFT apparel line and the KOLECTIV crypto art collectible platform.
Business model
Kolex sells collectible products directly to consumers through its own store and app — physical card boxes such as Starter Boxes at $29.99, Hobby Boxes at $99.99 and premium display boxes up to $1,199.99 — while also licensing its collectibles platform to brands and rights holders that run their own drops and branded secondary markets.
Revenue comes from primary sales of physical and digital packs and boxes, and from secondary-market activity, where the platform allows operators to automatically collect ongoing royalties on trades.
Traction
Platform statistics cited by the company include more than 500,000 collectors, over 200 million collectibles minted, more than 20 million packs opened and over 11.5 million game sessions played.
Latest developments
Kolex's current releases include the Esports World Cup 2025 First Edition collection, an "Undisputed" set marking Team Vitality's Counter-Strike run, and a Legends set featuring Counter-Strike figures including Heaton, GeT_RiGhT, NEO and TaZ.
▸Full profile — market position, technology, go-to-market, geography
Market position
Kolex is a venture-backed collectibles platform positioned across esports and traditional sports, and is described by its investor BITKRAFT Ventures as a platform for digital and physical collectibles in e-sports and traditional sports, operating in North America.
Kolex combines a consumer trading card business with an underlying platform offering, pairing serialised physical cards — including serially numbered, authenticated player-signed inserts and holographic parallels — with redeemable digital twins, collection tracking, competitive game mechanics and an integrated trading marketplace.
Technology
The platform spans web, iOS and Android apps and supports either centralised minting or NFT minting on Ethereum and ImmutableX layer 2, where trades incur no gas fees. Features include drop management across pack, edition and auction formats, fiat and crypto payment acceptance, KYC and real-time fraud prevention integrations, an integrated secondary market with royalties, gamification (leaderboards, badges, achievements, collection rewards), and a physical-to-digital bridge that links QR- or NFC-tagged physical items such as cards and apparel to authenticated digital twins.
Go-to-market
The company reaches collectors directly through the Kolex online store and mobile app and through community features such as showcases, chats and events, while partnering with major brands and leagues that deploy the platform for their own fan collectible programs.
Esports and sports fans who collect trading cards and digital collectibles, and brands, leagues, teams and IP owners seeking a turnkey or white-label collectibles platform.
Geography
BITKRAFT lists Kolex's region as North America; the store sells North America-designated product editions.
Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 5
launches, deals, and filingsThe hybrid trading card product formerly known as EPICS operates under the KOLEX.GG brand.
Kolex powers a DC Multiverse collectibles program spanning physical trading cards and matching non-fungible token twins covering 85+ years of DC history.
GreenPark Sports, a mobile virtual sports fan universe, is listed as a partner project using Kolex's white-label platform.
Kings League Fantasy, a digital player-card pack-opening fantasy sports experience, is a partner project running on Kolex technology.
Kolex released its Esports World Cup 2025 First Edition trading card collection, sold through its online store as Starter Boxes ($29.99) and Hobby Boxes ($99.99).
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 3
primary sources listed
- The Official Kolex Storeshop.kolex.gg · web
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Kolex do?
- Kolex runs a platform for hybrid physical-and-digital collectibles, best known for esports trading cards.
- Who founded Kolex?
- Kolex was founded by Mark Donovan, Gavin Weeks.
- Who are Kolex's investors?
- Kolex's investors include Bitkraft Esports Ventures, Courtside Ventures.