Kincommunity
AcquiredFounded 2007 Β· 387 employees on LinkedIn Β· 5 known investors
Kin produces celebrity-driven lifestyle programming aimed at diverse women's audiences. It operates in the media and content industry.
Also known as Kin Β· Kin Community Β· Kin Community Canada
Investors Β· 5
Also in the syndicate Β· 4
Company profile
researched Aug 2026Kin Community is a digital media and entertainment company and multi-channel network (MCN) focused on lifestyle content for female audiences. Founded in 2007, it worked with a network of creators, primarily on YouTube, across categories including food, home, style, DIY and parenting, and positioned itself as a home-focused content brand and creator community. The company operated an end-to-end production model, financing, producing and distributing its own programming, and owned its production and post-production equipment with in-house producers, editors and a social media team.
The company owns 100% of its intellectual property, which supports licensing and multi-platform monetization, and has worked with partners including Corus Entertainment, Amazon Home and international publishers. A Canadian arm, Kin Community Canada, operated under Corus Entertainment ownership and partnered with Nelvana on consumer products programs for lifestyle creators. Kin Community was acquired by French digital media group Webedia in 2017; in December 2020, Jellysmack acquired its YouTube MCN assets, bringing more than 100 creators and roughly 200 million monthly views into Jellysmack's portfolio.
Business model
Kin Community finances, produces and distributes its own lifestyle programming through an end-to-end production model, retaining full ownership of its intellectual property. It also operates as a multi-channel network, working with a roster of independent creators, mainly on YouTube, and develops sponsor-branded series and consumer products programs with partners.
Revenue streams described include media, brand integrations, affiliate revenue and potential licensing of programming to streaming and linear television, alongside consumer products programs.
Traction
The MCN assets acquired by Jellysmack in December 2020 comprised more than 100 creators, including Rosanna Pansino and LaurDIY, and approximately 200 million monthly views. Reported headcount figures range from roughly 388 to 395 employees, with a listing range of 201-500.
Latest developments
In August 2021, Corus Entertainment-owned Nelvana and Kin Community Canada announced consumer products programs for two of the YouTube consortium's lifestyle-focused content creators. This followed Jellysmack's December 2020 acquisition of Kin Community's MCN assets.
βΈFull profile β market position, technology, go-to-market, geography, history
Market position
Kin Community is described as a digital lifestyle network and premier home-focused content brand within the multi-channel network segment, competing with other digital media networks and MCNs such as Studio71, Machinima, Zefr and DEFY Media.
Full ownership of its IP combined with an end-to-end, in-house production and post-production capability allows straightforward licensing across platforms, rapid content turnarounds and custom sponsor-branded formats; its audience focus on women 25+ in home, food, style and family categories supports targeted brand partnerships.
Technology
The company's public web presence uses Squarespace as its content management system, along with cart functionality for e-commerce, spin.js, JSON-LD, Choices, Microsoft services, Vimeo video players and a sitelinks search box. It also owns production and post-production equipment used by its in-house teams.
Go-to-market
Distribution is digital-first, primarily via YouTube channels and creator partnerships, complemented by brand partnerships and product-integration series such as Overhaul with Amazon Home, strategic partnerships with international publishers, and licensing/co-production arrangements with broadcasters.
Content is aimed at a diverse audience of women aged 25 and older building careers, homes and families, across home, style, family and food categories. Commercial customers are brands, advertisers, distributors and media partners seeking lifestyle content, integrations and co-productions.
Geography
Headquartered in the Los Angeles area of California, with reported addresses in Santa Monica and Los Angeles (including 12655 West Jefferson Boulevard and 6300 Arizona Circle) and an office in Toronto, Ontario, Canada. Content reaches international audiences through digital platforms, and partnerships have extended to Canada, Australia and the Netherlands.
History
Founded in 2007 as a multi-channel network for female lifestyle content, the company raised a $12 million Series C in February 2014 led by Corus Entertainment, followed by a $13.5 million Series D in mid-2016 led by Emil Capital Partners with participation from Corus Entertainment, Allure Media and TEGNA. It formed partnerships with Amazon Home and Netherlands-based EEN Media Group in 2017 and added celebrity pastry chef Anna Olson that year. Webedia acquired the company in May 2017, and Jellysmack acquired its YouTube MCN assets in December 2020. In August 2021, Corus Entertainment-owned Nelvana and Kin Community Canada partnered on consumer products programs for two of the network's lifestyle creators.
Compiled by commissioned research from 6 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 7
launches, deals, and filingsCorus Entertainment-owned Nelvana and Kin Community Canada partnered to launch consumer products programs for two of the YouTube consortium's lifestyle-focused content creators.
Jellysmack acquired the YouTube multi-channel network assets of Kin Community, adding more than 100 creators, including Rosanna Pansino and LaurDIY, and about 200 million monthly views to its roster.
Kin Community added Jenny Tryansky as manager of partner strategy.
Kin Community entered a strategic partnership with EEN Media Group (EMG), a Netherlands-based, woman-targeted online publisher.
Kin Community partnered with Amazon Home for new episodes of its series Overhaul, in which YouTube creators have their spaces redone with shoppable content available in each video.
Anna Olson, whose Food Network Canada series Bake With Anna Olson was set to air in fall 2017, joined Kin Community.
French digital media group Webedia acquired Kin Community, a U.S. digital media company focused on female audiences, to expand its international footprint and lifestyle content presence; founders Michael Wayne and Sarah Penna were expected to continue in their roles.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 6
primary sources listed
- Kin - YouTubeyoutube.com Β· web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Kincommunity do?
- Kin Community is a digital media company and multi-channel network producing lifestyle content for women's audiences.
- Who are Kincommunity's investors?
- Kincommunity's investors include Cerity Partners Ventures.