Kikitrade
also invests · investor profile4 known investors
Kikitrade is a Hong Kong-based social cryptocurrency investing platform for retail investors across Asia-Pacific.
Also known as Kiki · KIKI
Investors · 4
Also in the syndicate · 3
Company profile
researched Aug 2026Kikitrade operates a one-stop cryptocurrency trading and social investment platform aimed at retail users, particularly beginners, allowing them to buy and manage digital assets. The product combines trading with social and community features: users can follow and copy the real-time performance of selected traders ("Heroes"), join interest-based communities, and read crypto news and analysis within the app rather than switching between services.
The platform is positioned around a "SocialFi" model in which users can benefit from their own social and community activity, for example by asking onboarding questions or participating in community voting to receive tokens or NFT airdrops. Alongside trading and following, Kikitrade markets several earning mechanics — interest on held crypto, referral rewards, trading rebates and daily gamified reward boxes. A paid membership tier, Kiki Plus+, was offered at 19 USDT per month and bundled interest, referral, rebate and daily lottery-box benefits, with advertised interest of up to 2% annually on crypto holdings and daily rewards of up to 20 USDT.
The company's community includes more than 100 investment analysts, key opinion leaders and crypto company executives who publish insights and analysis on the platform. Following its 2022 strategic round, Kikitrade agreed a strategic partnership and joint venture with Hong Kong entertainment group Media Asia to launch a "Kiki NFT Platform" targeting Generation Z entertainment users.
Founding story
The company was founded in 2020 by Everest Ventures Group, a Web3-focused venture studio backed by families and conglomerates in Asia including South Korea's Hanwha family, the CP Group family owners of Thailand and the Quanta Computer owner family of Taiwan. Co-founder Allen Ng framed the aim as making Kikitrade a low-friction gateway for everyday people to learn about and participate in crypto.
Business model
Kikitrade runs a consumer-facing crypto trading and social investing application. It offers a paid premium membership, Kiki Plus+, priced at 19 USDT per month, which bundles interest on holdings, referral earnings, trading rebates and daily gamified reward boxes. It also planned a joint venture with Media Asia to operate an NFT platform.
Disclosed monetization includes the Kiki Plus+ subscription membership at 19 USDT per month; trading on the platform is associated with rebate and reward mechanics for users.
Traction
Kikitrade reported serving more than 200,000 users across Hong Kong, Taiwan, Southeast Asia and Australia as of April 2022, and a community of over 100 investment analysts, key opinion leaders and crypto company executives contributing content.
Latest developments
In April 2022 Kikitrade closed a $6 million strategic round co-led by AppWorks and Media Asia with participation from Audeo Ventures and existing shareholders, and agreed to form a joint venture with Media Asia to launch a "Kiki NFT Platform." The company said proceeds would fund international expansion into wider Southeast Asian markets and growth of its development team to 100 people.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Described as an Asia-focused one-stop cryptocurrency and social investment platform serving retail users in markets such as Hong Kong, Taiwan, Southeast Asia and Australia, where crypto penetration rates are lower than in the United States.
Kikitrade differentiates on social-driven investing: transparent, verifiable real-time tracking and one-click copying of other traders' performance, integrated community and news features within a single app, and reward mechanics tied to users' social and community participation.
Technology
A mobile-first social trading application integrating order execution, real-time trader performance tracking and copy-trading, in-app news and community feeds, plus gamified reward and interest-earning features; the company also planned an NFT platform through a joint venture.
Go-to-market
The company grows through a content- and community-led approach intended to close the gap between crypto awareness and adoption, recruiting analysts, key opinion leaders, media and cryptocurrency exchange executives onto the platform to interact with users, plus referral incentives and gamified rewards. Capital raised has been directed to product development, compliance and user growth.
Retail cryptocurrency investors in Asia-Pacific, spanning newcomers seeking to learn about and invest in crypto via trusted traders, active traders wanting an all-in-one trading app, and passive investors who hold assets.
Geography
Headquartered in Kowloon City, Hong Kong, with users in Hong Kong, Taiwan, Southeast Asia and Australia. The company entered the Middle East in 2021 and stated plans in 2022 to expand into the wider Southeast Asian markets.
History
Founded in 2020 by Everest Ventures Group, a Web3-focused venture studio, Kikitrade's platform was presented in 2020 as a social trading platform for cryptocurrencies with a launch targeted for Q2 2020 and launched in Q4 2020. In mid-2021 it raised US$12 million led by Dragonfly Capital and Alan Howard, and in April 2022 it announced a $6 million strategic round co-led by AppWorks and Media Asia, bringing funds raised over the preceding 12 months to $18 million.
Risks & controversies
The business is exposed to cryptocurrency market volatility and to regulation in its home market: co-founder Allen Ng expressed disappointment at a Hong Kong proposal to exclude retail investors — those with less than HK$8 million (US$1 million) — from crypto trading, while stating the company expected the policy to be reopened to retail over time.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 5
launches, deals, and filingsKikitrade completed a $6 million strategic round co-led by AppWorks and Media Asia (SEHK: 8075), with participation from Audeo Ventures and existing shareholders.
$6M source ↗
Kikitrade and Hong Kong entertainment group Media Asia entered a strategic partnership and agreed to form a joint venture to launch the "Kiki NFT Platform", targeting Generation Z entertainment audiences.
The company made its first foray into the Middle East market in 2021, with plans announced in 2022 to enter wider Southeast Asian markets.
Kikitrade announced a US$12 million raise, led by Dragonfly Capital and British hedge fund billionaire Alan Howard, to be deployed on product development, compliance and user growth across Australia, Hong Kong, Taiwan and Southeast Asia.
$12M source ↗
Kikitrade launched its cryptocurrency social investing platform in the fourth quarter of 2020.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 5
primary sources listed
- Kikitrade: Crypto for Everyonekikitrade.webflow.io · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Kikitrade do?
- Kikitrade is a Hong Kong-based social cryptocurrency investing platform for retail investors across Asia-Pacific.
- Who are Kikitrade's investors?
- Kikitrade's investors include AppWorks Ventures.