KidoZen

KidoZen, Inc. was a Miami, Florida-based provider of a cloud-based platform for developing enterprise mobile applications. Founded in December 2011 with the stated aim of making enterprise mobility faster, cheaper and more secure to deploy, the company launched what it described as the industry's first enterprise Mobile Backend as a Service (MBaaS) in February 2013 and positioned its product as an end-to-end enterprise mobile application management platform. Its platform was used to power enterprise mobile applications for customers including Citrix, Koch Industries, JM Family Enterprises, IFF and Bell & Howell, and part of its engineering organization was based in Buenos Aires, Argentina.

In November 2015, Mad Mobile, Inc., a Tampa, Florida provider of consumer and enterprise mobile solutions across smartphone, tablet, app and in-store touchpoints, acquired the assets of KidoZen for an undisclosed amount. Mad Mobile stated it would integrate KidoZen technology into its Mad.X platform, combining capabilities such as prebuilt integrations with Oracle, SAP, IBM, Microsoft SharePoint, Salesforce and 50+ other enterprise systems, mobile data orchestration and optimization, a mobile UI builder with starter templates, plug-in mBaaS services, API and app performance analytics, and an enterprise app store for public and private app distribution. Core members of the KidoZen team, including the Buenos Aires development group, transitioned to Mad Mobile, and service to KidoZen customers was to continue uninterrupted.

Under the madmobile.com domain, the business today operates as Mad Mobile, an AI platform for commerce headquartered in Tampa, Florida. Its stated approach covers modernizing legacy systems into AI-ready architectures, building AI-native workflows such as predictive ordering and agent-driven commerce flows on its Neo platform, and deploying solutions using emerging standards including OpenAI's Agentic Commerce Protocol. Applied products include a clienteling and concierge AI tool for retail store associates, POS modernization that regenerates modern architecture and UX from legacy code, and restaurant solutions that track inventory and ingredient velocity, predict ingredient demand, provide menu insights, optimize ordering from Sysco and other distributors, and offer a conversational analytics interface for operators on CAKE POS.

Founding story

KidoZen was founded in December 2011 to democratize enterprise mobility by offering what it described as the fastest, most affordable and most secure way to deploy enterprise mobile applications. Founder Jesus Rodriguez became a visible figure in Miami's technology community, and KidoZen was among the first local companies selected for mentoring by the incubator Endeavor Miami after a 2013 contest and vetting at Endeavor's International Selection Panel in Dubai. Endeavor Miami stated it played no role in KidoZen's funding and that Rodriguez had raised his Series A prior to being selected.

Business model

KidoZen licensed a cloud-based enterprise mobile application development and management platform to large organizations. Following the acquisition, Mad Mobile offers platform and applied software products to enterprises across delivery models including full-service, self-service, hybrid, cloud and on-premise.

Traction

KidoZen reported over $6 million in venture capital raised and a customer base that included Citrix, Koch Industries, JM Family Enterprises, IFF and Bell & Howell prior to its 2015 sale.

Latest developments

Mad Mobile has launched its Premier Acquirer Services platform in collaboration with Visa's Cybersource, targeting restaurant and retail payments, and markets AI products including retail clienteling, POS modernization, and restaurant demand forecasting and conversational analytics on CAKE POS.