Fundraising Fox
Keys
Techstars '20Missoula, US · Founded 2017 · Delaware corporation · 2 known investors
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Developer of iOS keyboard apps that give parents and leaders real-time communication suggestions as they text.
Also known as Charmed Inc. · Keys: for Parenting
Founders & leadership
Investors · 2
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
How we know: press coverage · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$3M disclosed across 1 round · 2021
▶$3MraisedAug 2021 · 38 investors · Other TechnologyRule 506(b)
- Taylor MargotExecutive Officer, Director
- Tanner PotterDirector
- Offering amount
- $3M
- Amount sold
- $3M
- First sale
- Aug 2021
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Sep 2026Keys, operating on the App Store as Charmed Inc., develops custom iOS keyboard applications that surface contextual communication advice as the user types. Its principal consumer product, Keys: for Parenting, is a free iPhone keyboard in the Education category aimed at helping parents improve text-message communication with children and teenagers, offering real-time suggestions for what to say in difficult moments such as a missed curfew, unfinished homework, or moments warranting praise and encouragement. The app's content is described as drawing on the experience of two educators with more than 60 years of combined experience, and as having been tested with teens.
The company also publishes Leadership Playbook Keyboard, a second keyboard app positioned around leadership communication. Keys: for Parenting requires iOS 13.0 or later and is available in English with a 13+ age rating; the developer discloses collection of analytics, coarse location, identifiers, usage data, diagnostics, and contact information linked to user identity.
Business model
Charmed Inc. distributes consumer mobile applications through the Apple App Store. Keys: for Parenting is listed as a free download for iPhone.
Traction
Keys: for Parenting has shipped three public versions (0.1 in October 2020, 0.1.1 in May 2021, and 0.2 in July 2021) and holds a 5.0 average rating from two ratings on the US App Store.
▸Full profile — market position, technology, go-to-market, geography
Market position
The App Store lists comparable parenting and education apps such as Impactful Parent, Mother of Influence, and Limitless Moms alongside Keys: for Parenting.
Technology
Custom iOS keyboard extensions that deliver in-line, real-time phrasing suggestions while the user composes messages.
Go-to-market
Parents of children and teenagers who communicate by text message, and, via a separate app, people seeking leadership communication guidance.
Geography
Apps are published in English on the US Apple App Store.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsCharmed Inc. released version 0.1 of Keys: for Parenting, a free iOS keyboard app in the Education category, followed by version 0.1.1 on 2021-05-23 and version 0.2 on 2021-07-01.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structure▸Research sources · 6
primary sources listed
- Charmed Inc. for iPhone - App Storeapps.apple.com · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Keys do?
- Developer of iOS keyboard apps that give parents and leaders real-time communication suggestions as they text.
- Who are Keys's investors?
- Keys's investors include Techstars, Talis Capital.
- How much funding has Keys raised?
- Keys has disclosed $3M raised across 1 round.
- Where is Keys headquartered?
- Keys is headquartered in Missoula, US.