Keyops

KeyOps is a life sciences insights company that provides an AI-powered platform for engaging healthcare professionals (HCPs) and key opinion leaders (KOLs). The platform is positioned as an alternative to traditional in-person advisory boards and generic research panels, using asynchronous digital engagement so that participants respond independently and on their own schedule, without geographic or time-zone constraints.

The product line comprises four solutions. KoLab is a modular asynchronous digital advisory tool used to augment or replace advisory boards, with AI modules that support live analysis and compliance reporting and generate summaries at executive, activity and participant levels. Surveys delivers quantitative HCP research through a peer-referred community, with target-list or profile-driven recruitment, flexible survey lengths ranging from short targeted studies to long-form ATU studies, and real-time interim access to results. Performance Trackers provide continuous, longitudinal HCP feedback on field force and marketing effectiveness on an annual, semi-annual or quarterly cadence, with a real-time segmentation dashboard. Appraise is a program evaluation product for medical affairs teams that captures structured satisfaction data after webinars, virtual symposia, in-person events and asynchronous learning modules, measuring content quality, speaker effectiveness and educational value, with CRM integration and aggregate and event-level dashboard views.

Business model

KeyOps sells its HCP research and advisory platform to life sciences organizations, delivering it as a managed service in which a dedicated customer success team supports research design through final outputs and KeyOps handles HCP recruitment, contracting and honorarium payments.

Traction

The company states that more than 30 life science teams use the platform, and cites a six-times-industry-average HCP response rate, an HCP NPS score above 60, and an 80% reduction in reporting work attributed to AI.