Kero Gaming
11 known investors
Kero provides infrastructure and aggregated intelligence for live sports betting, including real-time pricing models, automated trading and risk management, and market operations such as market creation, state management, and settlement. It is built for betting operators who need continuous, high-speed pricing and coverage in production environments.
Also known as Kero Gaming Inc · Kero Sports · Rush Sports
Investors · 11
Also in the syndicate · 9
Company profile
researched Aug 2026Kero Gaming, which operates under the Kero Sports brand, develops infrastructure and aggregated intelligence for live sports betting. Its systems provide continuous, event-driven pricing models and signals that update as games unfold, automated trading and risk management (exposure management, market suspension, user profiling and pricing validation), and market operations covering market creation, state management and settlement across major sports and event types.
The company's core product is an algorithmically curated in-game betting engine that surfaces contextually relevant micro-betting and prediction opportunities. Using real-time play-by-play data and AI algorithms, the platform recommends new betting markets to users roughly every 15 seconds, reducing the browsing and calculation associated with traditional sportsbook interfaces. Coverage spans NFL, NBA and MLB, with NCAA football and NCAA basketball added following the 2024 raise, as well as soccer and other major US sports. Originally the product was delivered as a free-to-play experience inside the apps of professional sports teams, with a real-money wagering version for licensed betting operators announced for launch in the third quarter of 2022.
Founding story
Kero Gaming was founded by Tomash Devenishek, a Canadian who serves as CEO. Devenishek's thesis, presented to investors, was that today's sports betting products would be rejected by the next generation of fans and that future betting experiences would rely on algorithmic curation and low-effort, social, always-on interaction patterns similar to TikTok and Instagram.
Business model
Kero licenses its betting engine as a white-label / B2B solution to professional sports teams and leagues, media platforms, sportsbook operators and platform technology providers, rather than operating a direct-to-consumer sportsbook. The company has stated it prefers to act as a supplier to operators such as DraftKings and FanDuel rather than compete with them, and has said it is aligned with customers' outcomes.
Kero licenses its white-label betting engine and odds feeds to sports teams, media platforms and licensed gaming operators; the company describes itself as aligned with customer outcomes.
Traction
The company reported doubling its client base across NBA and NFL teams in 2021 with multi-year agreements. By mid-2024 it had announced partnerships with Novibet, Maxbet, Altenar and Pariplay, and reported a 10% hold rate from its football micro-betting product during the first week of Euro 2024. By May 2025 it reported serving more than 180 sportsbooks internationally, including Caesars Sportsbook and EveryMatrix.
Latest developments
In May 2025 Kero closed a $3m Series A led by SIG Sports Investments Corp., with SIG Sports taking board participation, and with continued support from Eberg Capital, Sharp Alpha Advisors, Chicago Trading Company, Avenue H Capital and Yolo Investments. Proceeds are earmarked for expansion of its algorithmically curated odds feeds and growth among European and global operators. In January 2025 Caesars Sportsbook switched to Kero for its international platforms, replacing prior micro-betting providers.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Kero positions itself as a specialist supplier in micro-betting, a fast-growing segment of the in-play betting market. As of May 2025 it was reported to provide real-time contextual betting for more than 180 sportsbooks internationally, and it was chosen by Caesars Sportsbook over incumbent micro-betting providers.
The product is built around algorithmic curation of contextually relevant micro-markets delivered at high frequency (new market recommendations approximately every 15 seconds, with earlier descriptions of bet generation roughly every 30 seconds), combined with production-grade pricing, trading, risk and settlement infrastructure intended for continuous operation and reliability at scale.
Technology
The platform ingests real-time play-by-play data and applies AI algorithms and event-driven pricing models to generate and price micro-betting markets in real time. Supporting systems handle automated exposure management, market suspension, user profiling, pricing validation, market creation, market state management and settlement.
Go-to-market
Kero sells through white-label and integration partnerships with sportsbook operators, platform and content aggregation providers (Altenar, Pariplay, EveryMatrix), and professional sports teams and media platforms. Investor and board participation from industry figures and funds in the gaming sector supports distribution and industry relationships.
Licensed sportsbook operators (domestic and international), sports betting platform and content providers, professional sports teams and leagues, and media platforms.
Geography
Headquartered in Miami. The company serves US sports properties and sportsbooks and has expanded into Europe and international markets through partnerships with operators including Novibet, Maxbet and EveryMatrix, and via Caesars Sportsbook's international platforms.
History
The company was previously named Rush Sports before rebranding to Kero. Sources give conflicting founding years of 2019 and 2020. It said it doubled its client base across NBA and NFL teams during 2021 and signed multi-year agreements with existing clients. In March 2022 it announced a $1m seed round, senior hires from OpenBet and MIT/UC Berkeley, and a planned real-money product for Q3 2022. In 2024 it announced European operator and platform partnerships and a $2m raise, followed by a $3m Series A led by SIG Sports in May 2025.
Risks & controversies
Kero operates in regulated real-money gambling markets and depends on licensed operator clients; it competes in micro-betting against other providers, and Caesars' adoption of Kero came at the expense of incumbent suppliers, indicating supplier switching risk in the category. Publicly available sources give conflicting founding dates (2019 and 2020).
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 5
launches, deals, and filingsSeries A round led by SIG Sports Investments Corp., a member of the Susquehanna International Group of Companies, with board participation; funds directed at expanding algorithmically curated odds feeds and international growth.
$3M source ↗
Caesars Sportsbook switched to Kero Gaming for its international platforms, replacing prior micro-betting providers.
Funding to expand the data science team and add NCAA football and NCAA basketball coverage; new investors included SIG Sports Investments, S2 Growth and AngelList's Quant Fund.
$2M source ↗
Kero announced partnerships with European sportsbook operators Novibet and Maxbet and technology providers Altenar and Pariplay.
First external funding round, alongside senior hires from OpenBet and MIT/UC Berkeley and a planned Q3 2022 launch of a real-money wagering product for sportsbook operators.
$1M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Kero Gamingkerosports.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Kero Gaming do?
- Miami-based supplier of algorithmically curated micro-betting and live pricing infrastructure for sportsbook operators.
- Who are Kero Gaming's investors?
- Kero Gaming's investors include Acies Investments, Yolo Investments.