Kaufmann Mercantile
Brooklyn, US · Founded 2011 · 2 known investors
Kaufmann Mercantile is an affiliate review site for real-money online casinos aimed at U.S. players, with a particular focus on $1-minimum-deposit casinos. It publishes hands-on casino reviews, bonus-term breakdowns, and banking comparisons covering payout speed, mobile performance, and responsible gambling tools.
Also known as Kaufmann Mercantile
Founders & leadership
Kaufmann Mercantile was founded in 2011 by Sebastian Kaufmann and Dominik Gyllensvaerd.
Board
Investors · 2
Reported raises · per SEC filings
Form D private placements$3.5M disclosed across 1 round · 2014
▶$3.5MraisedMay 2014 · 12 investors · RetailingRule 506(b)
- Alejandro ZubillayaDirector
- Sebastian KaufmannExecutive Officer, Director
- Dominik GyllensvaerdDirector
- Offering amount
- $4.5M
- Amount sold
- $3.5M
- Proceeds to insiders
- $250K
- First sale
- May 2014
- Incorporated
- Corporation, Delaware, 2011
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Kaufmann Mercantile operates a website that publishes ranked guides and reviews of real-money online casinos, with a specific emphasis on operators accepting minimum deposits of around $1. Its published guides evaluate casinos on withdrawal speed, payout consistency, banking and payment options (cards, e-wallets, mobile banking and cryptocurrency), mobile responsiveness, bonus value, game library breadth and long-term performance.
Editorial output is bylined and dated — the site's main real-money casino guide is attributed to Wes Barron and carries a January 2026 update stamp. The flagship page presents a "Top 10" list of $1-deposit real-money casinos, naming operators including BetWhale, CoinPoker, Raging Bull, Lucky Red, TheOnlineCasino, Lucky Bonanza, Ducky Luck, Lucky Creek, OnlineCasinoGames and MyBookie, and pairs each ranking with pros-and-cons summaries covering game mix (pokies, live dealer blackjack and roulette, progressive jackpots, crash games, feature-buy titles), bonus and cashback structures, and payout handling. Audience references on the site are inconsistent, alternating between United States players and New Zealand ("Kiwi") players.
Business model
The site operates as an affiliate publisher: it produces comparison and review content that directs readers to third-party online casino operators, ranking and recommending specific brands rather than offering gambling services itself.
Latest developments
The site's principal real-money casino guide carries a last-updated date of 19 January 2026 and presents rankings framed for the 2026 season.
▸Full profile — market position, go-to-market, geography, risks & controversies
Market position
Positions itself as a ranking authority in the crowded online casino affiliate and comparison segment, differentiating on the low-deposit ($1 minimum) niche and on payout-speed and banking criteria.
Focus on the $1-minimum-deposit casino niche and on evaluation criteria centred on withdrawal speed, payout reliability, mobile stability and banking method availability, including cryptocurrency payments.
Go-to-market
Content-led acquisition through search-oriented guides and review pages, such as ranked "best $1 deposit online casinos" listings, updated periodically and attributed to a named editorial reviewer.
Retail online gambling players seeking real-money casino sites, particularly low-budget or low-risk players looking for minimum-deposit thresholds as low as $1, fast withdrawals and crypto-friendly or instant banking methods.
Geography
Content targets English-speaking online gambling markets; site copy references both United States players and New Zealand players.
Risks & controversies
The business sits in the online gambling affiliate sector, which is subject to jurisdiction-specific gambling advertising and licensing regimes. Site copy addresses conflicting player markets (United States and New Zealand) within the same guide, and rankings of third-party operators are presented without disclosed testing methodology.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
In the news
▸Research sources · 1
primary sources listed
- Kaufmann Mercantilekaufmann-mercantile.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Kaufmann Mercantile do?
- Kaufmann Mercantile is an affiliate review site ranking real-money online casinos, focused on $1-minimum-deposit operators.
- Who founded Kaufmann Mercantile?
- Kaufmann Mercantile was founded by Sebastian Kaufmann, Dominik Gyllensvaerd in 2011.
- Who are Kaufmann Mercantile's investors?
- Kaufmann Mercantile's investors include 14W, Slow Ventures.
- How much funding has Kaufmann Mercantile raised?
- Kaufmann Mercantile has disclosed $3.5M raised across 1 round.
- Where is Kaufmann Mercantile headquartered?
- Kaufmann Mercantile is headquartered in Brooklyn, US.