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Katoo

acquired by choco

Madrid, ES · Founded 2019 · 11 known investors

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Acquired by Choco January 2023 · terms undisclosed

Mobile platform facilitating restaurant-supplier relationships with ordering, tracking and business insights.

Founders & leadership

Katoo was founded in 2019 by Carlos Esquivel, Diogo Cunha, and Karan Anand.

CECarlos Esquivel
Carlos EsquivelCo-founder · Technology Advisor2020–2021Named as a July 2019 co-founder by EU-Startups and Expansión; built the MVP as Head of Engineering then CTO (2019–2020) and stayed as technology advisor through 2021. Previously founded Calanor Labs; SGS background cited in launch coverage.
DCDiogo Cunha
Diogo CunhaCo-Founder & CEO2019–2023Co-founded Katoo in July 2019 after BCG and led the company as CEO through the Choco acquisition. His LinkedIn notes ~$200M yearly GMV, ~5k active restaurants and suppliers across four countries, and $10M+ raised including GFC, Expa, K Fund, FJ Labs, Soma, and Otium.
KAKaran Anand
Karan AnandCo-Founder & Managing Director2019–2024Co-founded Katoo (Uber background cited in 2020 EU-Startups coverage) and ran product. Spoke on the 2021 Series A about payments and financing tools. Later launched Bidcrunch.

Investors · 11

FJ Labslisted by FJ LabsNew York · $100K – $3M

How we know: appedus.com · fjlabs.com · Not right? Tell us

Rocket Internet SElisted by Rocket Internet SEBerlin

How we know: Rocket Internet SE's portfolio page · open dataset · Rocket Internet portfolio dossier (foxmachine) · Not right? Tell us

Shilling VClisted by Shilling VCLisbon · $108K – $1.1M

How we know: Shilling VC's portfolio page · efanews.eu · Not right? Tell us

Soma Capitallisted by Soma CapitalSacramento · $100K – $300K

How we know: appedus.com · somacap.com · Not right? Tell us

Flash VenturesreportedLondon · $500K – $1M

How we know: economymagazine.it · Not right? Tell us

Otium CapitalreportedParis

How we know: economymagazine.it · Not right? Tell us

Also in the syndicate · 4

GFCK FundleadK-FundleadShilling Founders Fund

Founder mafia

2 people who came through Katoo went on to found or lead other companies.

Karan AnandCo-Founder & CPO / Managing DirectorFounded BidcrunchEdoardo TarriconeFounding Member | General Manager ItalyFounded Complaion

In the news

Madrid-based foodtech startup Katoo secures €6.2 million to bring tech to the old-school food supply industry | EU-Startupseu-startups.com · Sep 2021Katoo | EU-Startupseu-startups.com · Dec 2020Madrid-based Katoo, the startup that connects restaurants and suppliers, nabs €3 million to support the sector | EU-Startupseu-startups.com · Nov 2020

Frequently asked questions

What does Katoo do?
Mobile platform facilitating restaurant-supplier relationships with ordering, tracking and business insights.
Who founded Katoo?
Katoo was founded by Carlos Esquivel, Diogo Cunha, Karan Anand in 2019.
Who are Katoo's investors?
Katoo's investors include Expa, FJ Labs, Rocket Internet SE, Shilling VC, Soma Capital, Flash Ventures, Otium Capital.
Who acquired Katoo?
Katoo was acquired by choco.
Where is Katoo headquartered?
Katoo is headquartered in Madrid, ES.