Kapitalwise

Kapitalwise (also written KapitalWise) is a B2B financial technology company based in New York City that sells client relationship and engagement software to financial institutions, along with a marketplace of pre-qualified investor leads for financial advisors. Its platform ingests data from multiple sources to identify life, financial and credit events — described as "Moments of Truth" — so that banks, credit unions and advisory firms can reach customers at the point at which they are most likely to need a product or service [1][3][2].

The company markets two principal products alongside an enterprise tier. SalesWise is a lead marketplace that delivers investor prospects screened on investable assets, geography, age and demographics, planning needs and stated intent to work with an advisor; leads are sold exclusively to a single advisor at a fixed cost per lead, and advisors can filter by niche, AUM minimums and served markets. The Engagement Builder provides automated email sequences and drip campaigns, compliance workflow management for regulated financial services, customer journey templates, landing page and email template creation, audience segmentation, lead activity tracking, a financial blog content library, dedicated IP and IP warming for deliverability, and integrations with HubSpot, Salesforce, Microsoft Dynamics, Zoho and Freshworks. The enterprise offering for banks, credit unions and larger wealth firms adds core banking system integration, AI life-event detection, FICO score tracking and credit inquiry monitoring, financial wellness scoring, fintech app integrations and on-premise hosting [2].

Founding story

Reported as founded in 2016 by Sajil Koroth in New York City [2].

Business model

Kapitalwise sells software subscriptions and lead generation services to financial institutions and advisory firms. A tiered plan structure runs from a free trial (limited contacts, email sends and users) through an Essential plan adding a content library, higher send limits, compliance tools and dedicated IP, to an Enterprise plan with core banking integration and on-premise hosting. Investor leads are sold at a fixed cost per lead that is quoted after a demo rather than published. For financial institutions, pricing is stated to start at $750 per month based on the number of customer accounts managed, with enterprise installation fees for custom data integration of $150,000–$300,000 [2].

Recurring subscription fees tied to plan tier and, for institutions, the number of customer accounts managed; per-lead fees for the investor lead marketplace; and one-time enterprise installation fees for custom data integration [2].

Traction

Reported to have worked with financial advisors for over six years and to source prospects through publisher and influencer partnerships reaching more than 20 million people monthly [2]. A 2020-round Regulation Crowdfunding offering on StartEngine priced shares at $1.47 against a stated $14.99M valuation, with a funding goal range of $10,000 to $433,000 and a deadline of 1 May 2021; the offering is shown as closed [1][3].

Latest developments

A 2026 third-party review describes the current two-product structure — the SalesWise pre-qualified investor lead marketplace and the Engagement Builder automation platform — plus an enterprise tier for banks and credit unions, with published plan tiers and institutional pricing starting at $750 per month [2].