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Kana

Founded 2025 · 24 employees on LinkedIn · 2 known investors

Find your way into Kana

347 people in our graph share verified history with the Kana team — schools, employers, funds. One of them is your warm intro.

Job Simonunlockedknows Vivek Vaidya · together at Salesforce (overlapped)
knows the team · via Krux Digital
×2knows the team · via Salesforce
×5knows the team · via Indian Institute of Technology, Delhi
knows the team · via Plaksha University
×2knows the team · via University of Denver

Kana is an AI-powered marketing platform that consolidates fragmented customer data and automates marketing workflows through intelligent orchestration for brands, agencies, and platforms. It serves mid-market to enterprise consumer brands, retailers, DTC companies, fintech, and marketplaces seeking to optimize customer journeys and reduce customer acquisition costs.

AI & Machine LearningMarketing TechSaaS

Founders & leadership

Kana was founded in 2025 by Vivek Vaidya.

VVVivek Vaidya
Vivek Vaidyain𝕏Co-Founder/CTOVivek Vaidya co-founded Krux, a marketing technology platform acquired by Salesforce in 2015, where he served as CTO of Salesforce Marketing Cloud. He holds master's degrees in mathematics and computer science from IIT Delhi and the University of Denver, and previously worked at Rapt, a media monetization software company acquired by Microsoft.

Investors · 2

Mayfield FundCupertino · $500K – $12M
Transpose Platform ManagementHouston

Funding

SEC filings, press & company announcements

$15M disclosed across 1 of 3 rounds · 2026

Source: company announcements and press reports — follow each round's link for the claim.

Competitors · 1

by search overlap
Circana9 shared keywordsCircana provides predictive analytics, data, and AI technology to consumer packaged goods companies, manufacturers, and retailers to measure market share, understand consumer behavior, and accelerate growth. The company operates Liquid Data, a technology platform powered by six decades of domain expertise and high-quality datasets covering 26 industries.

Companies competing with Kana for the same Google search keywords, organic and paid, via search-intersection analysis.

Acquisitions · 1

Early investors' stakes continue via these deals
Connectify

Direct email marketing; acquired by Kana for $300M.

In the news

MarTech Veterans Return with Kana, Raise $15M for Agentic AI - Demand Gen Reportdemandgenreport.com · Mar 2026Flexible agentic marketing startup Kana Intelligence scores $15M in seed funding - SiliconANGLEsiliconangle.com · Feb 2026Kana Raises $15M in Seed Fundingfinsmes.com · Feb 2026Kana Raises $15M to Power Flexible AI for Marketers - Ventureburnventureburn.com · Feb 2026Kana raised a capital funding round. | Nordic 9nordic9.com

Frequently asked questions

What does Kana do?
Kana is an AI-powered marketing platform that consolidates fragmented customer data and automates marketing workflows through intelligent orchestration for brands, agencies, and platforms. It serves mid-market to enterprise consumer brands, retailers, DTC companies, fintech, and marketplaces seeking to optimize customer journeys and reduce customer acquisition costs.
Who founded Kana?
Kana was founded by Vivek Vaidya in 2025.
Who are Kana's investors?
Kana's investors include Mayfield Fund, Transpose Platform Management.
How much funding has Kana raised?
Kana has disclosed $15M raised across 1 of its 3 known rounds.