Just
Phoenix, US · 4 known investors
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Just Insure prices car insurance based on actual driving behavior measured through mobile phone tracking, using machine learning models trained on millions of real driver trips. The company targets cost-conscious, low-mileage drivers in the U.S. who have been underserved by traditional insurance pricing models.
Founders & leadership
Investors · 4
Trust Ventures✓ confirmed by JustAustin
How we know: the company's own site · the VCSheet dataset · Not right? Tell us
Crosscut Ventureslisted by Crosscut VenturesLos Angeles · $250K – $750K
How we know: Crosscut Ventures's portfolio page · Not right? Tell us
Funding
SEC filings, press & company announcements- Undisclosed amountSeedNov 2024Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Frequently asked questions
- What does Just do?
- Just Insure prices car insurance based on actual driving behavior measured through mobile phone tracking, using machine learning models trained on millions of real driver trips. The company targets cost-conscious, low-mileage drivers in the U.S. who have been underserved by traditional insurance pricing models.
- Who founded Just?
- Just was founded by Robert Smithson, Murray Macdonald.
- Who are Just's investors?
- Just's investors include Trust Ventures, Crosscut Ventures, Plug and Play Ventures, Western Technology Investment.
- Where is Just headquartered?
- Just is headquartered in Phoenix, US.



