/Companies

Just

Phoenix, US · 4 known investors

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Just Insure prices car insurance based on actual driving behavior measured through mobile phone tracking, using machine learning models trained on millions of real driver trips. The company targets cost-conscious, low-mileage drivers in the U.S. who have been underserved by traditional insurance pricing models.

Founders & leadership

RSRobert Smithson
Robert SmithsonCo-founder & CEOAngel
MMMurray Macdonald
Murray MacdonaldCo-founder & COO

Investors · 4

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

Frequently asked questions

What does Just do?
Just Insure prices car insurance based on actual driving behavior measured through mobile phone tracking, using machine learning models trained on millions of real driver trips. The company targets cost-conscious, low-mileage drivers in the U.S. who have been underserved by traditional insurance pricing models.
Who founded Just?
Just was founded by Robert Smithson, Murray Macdonald.
Who are Just's investors?
Just's investors include Trust Ventures, Crosscut Ventures, Plug and Play Ventures, Western Technology Investment.
Where is Just headquartered?
Just is headquartered in Phoenix, US.