Jungle Creations

Market position

The company was described as one of the largest Facebook-native media companies, reportedly generating up to four billion monthly views by 2017 — around twice the level attributed to Walt Disney's content at the time. It reached fourth place on The Sunday Times Tech Track 100 and 14th on the FT 1000 list of Europe's fastest-growing companies, and Edge Investments described it as the UK's fastest-growing media company by FT ranking. It has won or been recognised at the Global Social Media Awards, Cannes Lions, Digiday Marketing Awards, European Agency Awards, Campaign Awards and the Webby Awards, and was named Best Large Agency at the Global Social Media Awards 2026.

Its stated differentiator is a publisher heritage: more than a decade of building and operating its own large social brands, which it uses as a source of audience behaviour data and creative testing for client campaigns, combined with in-house production capacity and proprietary audience-intelligence and creator-selection tools.

Technology

Jungle operates five in-house production studios and two data products: Jungle iQ, which analyses social signals to inform creative decisions, and Pollinate, which uses audience, content and performance data to identify and evaluate creators. It also markets AI, intelligence and innovation as a core service line. Historically its editorial approach relied on analysing watch time, likes and shares to predict shareability.

Go-to-market

The company sells agency retainers and campaign work directly to brands, using its owned publishing brands and audience data as proof of reach; client wins are publicised through case studies and industry awards. Named appointments include DFS as organic and paid social agency.

Consumer brand advertisers and their agencies, particularly in food and beverage, beauty and health, fashion, entertainment and government/charity, plus public-sector and non-profit organisations. Audience-side, its channels target Gen Z and millennial social users.

Geography

Headquartered in London (with offices previously described in Shoreditch, East London) and an office in New York City; the company describes its area of service as global and its private equity backer cited extensive internationalisation as part of the growth plan.

History

Jungle Creations launched the food brand Twisted in March 2016. That year a VT video featuring the Hövding airbag cycle helmet became the company's most-watched, exceeding 150 million views, and Twisted partnered with Oreo in September 2016 on new flavour announcements. The company opened a New York office in June 2017, named Nat Poulter COO and Sefton Monk CTO in July 2017, and renamed Viral Thread to VT in August 2017. In 2018 it raised £3M in Series A funding from Edge Investments and former BBC executive John Smith, who became Chair. New TV studios opened at London's Market Hall West End in 2019. In August 2021 private equity firm Livingbridge acquired a majority stake, with the business then led by Co-CEOs Melissa Chapman and Nat Poulter. The company has since repositioned around agency services under the Jungle brand, with divisions including Jungle Social, Jungle Media, Jungle Influencer, Jungle Studios, Jungle Labs and Jungle Performance.

Risks & controversies

In February 2017 the company drew criticism after posting and licensing a viral video showing a female cyclist confronting men who catcalled her from a van, which press coverage questioned as possibly staged. Its early growth was heavily dependent on Facebook's news feed algorithm and monetisation policies, a dependency the founder acknowledged as the platform's ranking became more sophisticated.