Jumprampgames

Jump Ramp Games is a New York City-based mobile game company founded in 2011 by marketing and mobile technology veterans Alex Betancur and Tony Vartanian. The company builds mobile-first experiences that combine promotions, rewards and instant-win gameplay inside casual mobile titles, connecting consumers with brand promotional content through free-to-play formats. Its flagship product is Lucktastic, a free-to-play, rewards-based card game in which players compete for real prizes and instant wins; the app launched on Android in 2014 and later added an iOS version.

The jumprampgames.com site presents a portfolio of casual card and puzzle games branded "Solitaire by MobilityWare," including online and downloadable Solitaire (available in the App Store, Google Play and Amazon Appstore), Blackjack and Jigsaw Puzzle, alongside how-to-play guides, strategy articles, player support and job listings. The Solitaire product supports draw-1 or draw-3 play, with the objective of moving the full deck to the foundations in suit sequence from ace to king.

The company operates in the technology, information and internet sector and is described as a small team, historically with plans to expand its app network and pursue international markets including Asia.

Founding story

The company was founded in 2011 by Alex Betancur and Tony Vartanian, marketing and mobile technology veterans, to bridge the gap between consumers seeking new types of mobile experiences and brands seeking new ways to connect with their audiences.

Business model

The company distributes free-to-play mobile and browser-based casual games and monetizes through brand promotions and advertising placements integrated into gameplay, partnering with brands in mobile gaming, commerce, branding and product discovery to reach consumers with promotional content. Rewards-based titles such as Lucktastic offer users prizes and instant-win opportunities at no cost to play.

Revenue is derived from brand promotions and advertising placements within free-to-play games; a third-party profile estimates annual revenue in the under-$1M range.

Traction

Lucktastic had over 5 million installs and had distributed more than $1.2 million in prizes and rewards to over 200,000 winners as of March 2016; a later third-party profile cites nearly 10 million installs across Android and iOS, close to 2 million Facebook fans and a weekly reach of roughly 12 million U.S. consumers.

Latest developments

The company's website now operates under the "Solitaire by MobilityWare" brand, offering online and downloadable Solitaire, Blackjack and Jigsaw Puzzle, and is recruiting for roles with benefits including health care, 401k, profit sharing and an annual Game Jam.