Fundraising Fox
JetFuel
NASDAQ: LFTORedwood City, US · Founded 2020 · Delaware corporation · 725 employees on LinkedIn · 7 known investors
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Liftoff provides mobile marketing and monetization solutions including user acquisition, ad monetization, and programmatic advertising powered by Cortex, an AI-enabled growth platform designed for mobile app publishers and advertisers.
Founders & leadership
JetFuel was founded in 2020 by Mark Ellis and Tim Lenardo.
ME
Mark EllisFounder and CEO2012–2022Mark Ellis is Executive Officer and Director at JetFuel, which provides mobile marketing and monetization solutions for app publishers and advertisers. He has experience in team building, operational scaling, capital raising, and business development.
TL
Tim LenardoCofounder30 Under 30 2022
HR
Harry RobertsonCo-Founder & Executive Technology AdvisorHarry Robertson founded and led the analytics and monetization divisions at Ooyala, an online video platform; he previously built a location-based social network for mobile devices and has worked on robotics projects and computer science education.
Board
SR
Simon Robert GoldmanBoard director
MP
Michael PuopoloBoard director
SB
Sachin BavishiBoard director
MB
Martin BrandBoard director
Investors · 7
Akkadian Ventureslisted by Akkadian VenturesSan Francisco · $250K – $10M
How we know: Akkadian Ventures's portfolio page · Not right? Tell us
C3 Ventureslisted by C3 VenturesLos Angeles
How we know: C3 Ventures's portfolio page · Not right? Tell us
General Atlanticlisted by General AtlanticNew York · $10M – $1B
How we know: General Atlantic's portfolio page · Not right? Tell us
Blackstonereported
How we know: reuters.com · Not right? Tell us
Reported raises · per SEC filings
Form D private placements▶Undisclosed amountofferedSep 2025 · Other TechnologyRule 506(b)
▶Undisclosed amountofferedSep 2025 · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Simon Robert GoldmanDirector
- Tanzeen SyedDirector
- Phil CrosbyExecutive Officer, Director
- Jonathan YipDirector
- Jeremy BondyExecutive Officer, Director
- Frederick RobsonDirector
- Sachin BavishiDirector
- Harry RobertsonExecutive Officer, Director
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
▶Undisclosed amountofferedSep 2024 · Other TechnologyRule 506(b)
▶Undisclosed amountofferedSep 2024 · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Jeremy BondyExecutive Officer, Director
- Simon Robert GoldmanDirector
- Michael PuopoloDirector
- Sachin BavishiDirector
- Phil CrosbyExecutive Officer, Director
- Harry RobertsonExecutive Officer, Director
- Martin BrandDirector
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
▶Undisclosed amountofferedAug 2022 · Other TechnologyRule 506(b)
▶Undisclosed amountofferedAug 2022 · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Phil CrosbyExecutive Officer, Director
- Jeremy BondyExecutive Officer, Director
- Harry RobertsonExecutive Officer, Director
- Simon Robert GoldmanDirector
- Michael PuopoloDirector
- Sachin BavishiDirector
- Martin BrandDirector
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
▶Undisclosed amountofferedSep 2021 · Other TechnologyRule 506(b)
▶Undisclosed amountofferedSep 2021 · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Michael PuopoloDirector
- Martin BrandDirector
- Mark EllisExecutive Officer, Director
- Harry RobertsonExecutive Officer
- Sachin BavishiDirector
- Phil CrosbyExecutive Officer, Director
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
▶Undisclosed amountofferedJul 2021 · Other TechnologyRule 506(b)
▶Undisclosed amountofferedJul 2021 · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Martin BrandDirector
- Mark EllisExecutive Officer, Director
- Phil CrosbyExecutive Officer, Director
- Sachin BavishiDirector
- Michael PuopoloDirector
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
▶Undisclosed amountofferedMar 2021 · Other TechnologyRule 506(b)
▶Undisclosed amountofferedMar 2021 · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Sachin BavishiExecutive Officer, Director
- Michael PuopoloExecutive Officer, Director
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
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App SamuraiA podcast covering mobile growth, user acquisition strategies, monetization tactics, and trends in advertising technology for app developers and marketers.
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Companies working in the same space as JetFuel.
Frequently asked questions
- What does JetFuel do?
- Liftoff provides mobile marketing and monetization solutions including user acquisition, ad monetization, and programmatic advertising powered by Cortex, an AI-enabled growth platform designed for mobile app publishers and advertisers.
- Who founded JetFuel?
- JetFuel was founded by Mark Ellis, Tim Lenardo in 2020.
- Who are JetFuel's investors?
- JetFuel's investors include Akkadian Ventures, C3 Ventures, Core Ventures Group, Eniac Ventures, General Atlantic, NFX, Blackstone.
- Where is JetFuel headquartered?
- JetFuel is headquartered in Redwood City, US.