Jelt

Jelt operates a business-to-business online store for medical supplies serving clinics, hospitals, medical centers, laboratories, private practices and medical students in Colombia. Its catalog spans more than 4,000 medical products across categories such as respiratory care (nasal cannulas, oxygen masks, nebulizers, humidifiers, breathing circuits, filters, capnography accessories), disinfectants and biosecurity items, wound care, dental and diagnostic supplies, and medical and hospital textiles. Products are sourced from a broad set of third-party manufacturers and distributors, including 3M, ConvaTec, Baxter, B. Braun, Covidien, Fisher & Paykel, Fresenius Kabi, Johnson & Johnson, Terumo, Minerva Medical, DISSAN, GMD and Eufar, and the company also lists products under its own Jelt brand. Jelt states it is an authorized ConvaTec distributor in Colombia.

Beyond distribution, the company designs and manufactures made-to-measure clinical and hospital furniture adapted to customer spaces, and offers equipment calibration services and post-sale support. It positions itself as a platform connecting institutional buyers with verified suppliers, combining technology, logistics and personalized service to address bottlenecks in the medical supply chain, with stated priorities of fast quoting and delivery, price and availability transparency, and working only with certified suppliers.

A startup directory profile describes Jelt as a Colombian healthtech and e-commerce company at the pre-seed stage, co-founded by Alejandro Nieto as Co-founder & CEO, with the stated aim of simplifying the acquisition and management of medical supplies for the Latin American health industry.

Business model

Jelt sells medical supplies, devices and consumables directly to healthcare institutions and professionals through its own online store and a quotation process, complementing product resale with made-to-order manufacturing of clinical and hospital furniture and with equipment calibration and post-sale support services.

Revenue comes from product sales through the e-commerce catalog and institutional quotes, from custom clinical and hospital furniture manufacturing, and from equipment calibration services. Orders above COP 250,000 ship free.

Traction

The company states that more than 3,600 healthcare businesses buy from it and that it works with over 3,500 clients across Colombia; its catalog lists about 1,891 items in stock and 101 out of stock. A startup directory profile reports more than 800 customers and 168% month-over-month growth over a two-month period at the time of publication.

Latest developments

A startup directory profile lists Jelt as closing a pre-seed round of 600k and highlights its customer and growth metrics.