ItemScout
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ItemScout is a data analytics platform for online sellers on Naver Shopping, providing keyword analysis, sales volume data, competition metrics, and product ranking tracking. It helps sellers with market research, sales strategy, and monitoring their products' search exposure rankings.
Also known as Itemscout · 아이템스카우트
Investors · 1
Company profile
researched Aug 2026ItemScout (아이템스카우트) is a data analytics service for online sellers operating on Naver Shopping and Naver SmartStore. Its web platform surfaces daily and weekly keyword trends across categories such as fashion apparel, fashion accessories, cosmetics/beauty, digital/appliances, furniture/interior, maternity/childcare, food, sports/leisure and living/health, along with "best keyword" and "best selling product" rankings drawn from Naver Shopping.
The keyword analysis module reports metrics including the number of registered products for a keyword, monthly search volume, the PC-versus-mobile split of searches, six-month revenue and unit sales, average price, and a composite competition indicator built from sub-measures such as competition intensity, the share of actually transacted products and the share of overseas products; it also lists product results and related keywords. A separate ranking-tracking function lets sellers monitor where their products appear in Naver search results, with daily and real-time tracking of exposure position alongside price and review-count changes. An education section, ItemSchool (아이템스쿨), publishes how-to content on keyword usage, product selection, ranking-tracking tips and exposure-ranking strategy, and a FAQ addresses why sellers need data-driven market research and decision-making, paid tiers and trial access.
The company also distributes an official Chrome extension published under the developer name 주식회사 문리버 (Moon River Inc.) at an address in Guro-gu, Seoul. The extension adds 1688 image search, keyword analysis overlays inside Naver Shopping, product analysis inside SmartStore (sales volume and revenue, product name and tag analysis, image and text extraction, review extraction and analysis), faster chart and content loading in keyword analysis, and product analytics within real-time ranking tracking.
Business model
Software-as-a-service analytics for e-commerce sellers, delivered through a web platform and a companion Chrome extension. The site's FAQ addresses whether paid use is required and offers a trial of the paid service, and the Chrome extension listing states that it offers in-app purchases, indicating a freemium/subscription structure.
Traction
The official Chrome extension reports 300,000 users with a 3.0 rating from 69 reviews as of August 2026. Third-party web analytics recorded 177.47K visits in July 2026 (up about 21% month over month from 146.21K in June, versus 177.96K in May), with 3.83 pages per visit, an average session of 8 minutes 28 seconds, a 45.92% bounce rate and 19.08K organic search visits.
Latest developments
The Chrome extension reached version 5.4.3 on 6 August 2026, with features spanning 1688 image search (including a hide option), Naver Shopping keyword analysis, SmartStore product, product-name/tag, image, text and review analysis, and real-time ranking tracking.
▸Full profile — market position, technology, go-to-market, geography
Market position
Serves the Korean Naver Shopping/SmartStore seller-analytics niche. Audience-overlap data lists blackkiwi.net, loword.co.kr and whereispost.com as sites its visitors also use, and the Chrome Web Store places it alongside comparable Korean seller tools such as 스마툴, 셀러라이프, SMART DATA and 헬프스토어.
Technology
The product aggregates Naver Shopping and SmartStore data into keyword-level indicators (product counts, monthly search volume, PC/mobile search share, six-month sales and revenue, average price) and composite competition scores, plus product-level ranking, price and review tracking. A browser extension injects analytics into Naver Shopping and SmartStore pages, extracts product images, text and reviews, supports image-based search on 1688, and speeds up data loading in the web app.
Go-to-market
Self-serve acquisition through the web app and the Chrome Web Store listing, supported by educational content (ItemSchool) on keyword usage and ranking strategy, a customer support channel (itemscout.channel.io) and a help email address. Traffic is predominantly direct, with search.naver.com the largest referring source.
Online sellers and e-commerce operators on Naver Shopping and Naver SmartStore, including those sourcing products via 1688, ranging from individuals selecting products to sell to sellers managing search exposure rankings.
Geography
Operations are centered on South Korea; the extension developer address is listed in Guro-gu, Seoul, the extension is offered in Korean only, and roughly 94% of website visits in July 2026 came from South Korea, followed by the United States and Japan.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsThe official ItemScout browser extension was updated to version 5.4.3, offering 1688 image search, Naver Shopping keyword analysis, SmartStore product/sales analysis, product name and tag analysis, review extraction, and real-time ranking tracking, with in-app purchases available.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 6
primary sources listed
- ItemScoutitemscout.io · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does ItemScout do?
- ItemScout is a Korean e-commerce analytics tool providing Naver Shopping keyword, sales and product ranking data for online sellers.
- Who are ItemScout's investors?
- ItemScout's investors include Kakao Ventures.