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Itemmaster
AcquiredSkokie, US · Founded 2016 · Delaware corporation · 12 employees on LinkedIn · 2 known investors
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Acquired by Gladson (later rebranded Syndigo) January 2019 · terms undisclosed · source ↗
ItemMaster was a Chicago-area SaaS company providing a cloud-based platform for brands to create, verify, and distribute certified digital product content to retailers.
Founders & leadership
Itemmaster was founded in 2016 by Thomas Parkinson and Andrew Parkinson.
TP
Thomas ParkinsonCo-Founder and Board Member2009–2019Thomas Parkinson co-founded Peapod in 1989, where he served as Chief Technology Officer and Head of Product overseeing web, mobile, and infrastructure development, and later co-founded ItemMaster, a product data company sold to Syndigo in 2019. He holds a Master's degree in Industrial Design from Pratt Institute and a B.A. from Wesleyan University.
AP
Andrew ParkinsonCo-Founder & New Business Development2016–2019Andrew Parkinson co-founded Sifter with his brother Thomas and previously co-founded Peapod, an e-commerce grocery platform, in 1989, which was acquired by Royal Ahold in 2001. He later led ItemMaster, a product data and dietary attribution platform spun from Peapod, and earlier held marketing roles at P&G and Kraft; he holds a degree in economics and econometrics from Wesleyan University.
MM
Michael MurrayChief Executive Officer2015–2017Michael Murray held executive roles at Power Digital, WPP, Catalina Marketing, Sears Holdings, AOL, and Targetbase Marketing, with over three decades of experience in eCommerce, retail technology, and B2B/B2C business management. He now serves as Executive Officer of ItemMaster, a SaaS platform enabling brands to create and distribute verified digital product content to retailers.
Investors · 2
Reported raises · per SEC filings
Form D private placements$21.4M disclosed across 3 rounds · 2016–2018
▶$4.1MraisedMay 2018 · 8 investors · Other TechnologyRule 506(b)
▶$4.1MraisedMay 2018 · 8 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Thomas ParkinsonDirector
- David NevasDirector
- Andrew WalterDirector
- Dev GanesanExecutive Officer, Director
- Stuart LarkinsDirector
- Kevin ClarkeExecutive Officer
- Andrew ParkinsonExecutive Officer, Director
- Offering amount
- $4.1M
- Amount sold
- $4.1M
- First sale
- May 2018
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$12.9MraisedDec 2016 · 16 investors · Other TechnologyRule 506(b)
▶$12.9MraisedDec 2016 · 16 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Andrew ParkinsonExecutive Officer, Director, Promoter
- Thomas ParkinsonExecutive Officer, Director, Promoter
- Stuart LarkinsDirector
- David NevasDirector
- Michael MurrayExecutive Officer
- Offering amount
- $12.9M
- Amount sold
- $12.9M
- Minimum investment
- $25K
- Proceeds to insiders
- $900K
- First sale
- Nov 2016
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$4.4MraisedMay 2016 · 12 investors · Other TechnologyRule 506(b)
▶$4.4MraisedMay 2016 · 12 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Michael MurrayExecutive Officer
- Thomas ParkinsonExecutive Officer, Director, Promoter
- Andrew ParkinsonExecutive Officer, Director, Promoter
- Offering amount
- $7.5M
- Amount sold
- $4.4M
- Minimum investment
- $25K
- Proceeds to insiders
- $600K
- First sale
- Apr 2016
- Incorporated
- Limited Liability Company, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
2 people who came through Itemmaster went on to found or lead other companies.
Frequently asked questions
- What does Itemmaster do?
- ItemMaster was a Chicago-area SaaS company providing a cloud-based platform for brands to create, verify, and distribute certified digital product content to retailers.
- Who founded Itemmaster?
- Itemmaster was founded by Thomas Parkinson, Andrew Parkinson in 2016.
- Who are Itemmaster's investors?
- Itemmaster's investors include Chicago Ventures, Rittenhouse Ventures.
- How much funding has Itemmaster raised?
- Itemmaster has disclosed $21.4M raised across 3 rounds.
- Where is Itemmaster headquartered?
- Itemmaster is headquartered in Skokie, US.