Who founded Itemmaster?

Itemmaster was founded by Thomas Parkinson, Andrew Parkinson in 2016.

Who are Itemmaster's investors?

Itemmaster's investors include Chicago Ventures, Rittenhouse Ventures.

How much funding has Itemmaster raised?

Itemmaster has disclosed $21.4M raised across 3 rounds.

Where is Itemmaster headquartered?

Itemmaster is headquartered in Skokie, US.

Itemmaster

Acquired

Skokie, US · Founded 2016 · Delaware corporation · 12 employees on LinkedIn · 2 known investors

Find your way into Itemmaster

380 people in our graph share verified history with the Itemmaster team — schools, employers, funds. One of them is your warm intro.

Dan Lynchunlockedknows Andrew Parkinson · together at Wesleyan University (overlapped)

×6knows the team · via Wesleyan University

knows the team · via Northwestern University

×4knows the team · via Phillips Exeter Academy

Acquired by Gladson (later rebranded Syndigo) January 2019 · terms undisclosed · source ↗

ItemMaster was a Chicago-area SaaS company providing a cloud-based platform for brands to create, verify, and distribute certified digital product content to retailers.

Founders & leadership

Itemmaster was founded in 2016 by Thomas Parkinson and Andrew Parkinson.

Thomas Parkinson inCo-Founder and Board Member2009–2019Thomas Parkinson co-founded Peapod in 1989, where he served as Chief Technology Officer and Head of Product overseeing web, mobile, and infrastructure development, and later co-founded ItemMaster, a product data company sold to Syndigo in 2019. He holds a Master's degree in Industrial Design from Pratt Institute and a B.A. from Wesleyan University.

Andrew Parkinson inCo-Founder & New Business Development2016–2019Andrew Parkinson co-founded Sifter with his brother Thomas and previously co-founded Peapod, an e-commerce grocery platform, in 1989, which was acquired by Royal Ahold in 2001. He later led ItemMaster, a product data and dietary attribution platform spun from Peapod, and earlier held marketing roles at P&G and Kraft; he holds a degree in economics and econometrics from Wesleyan University.

Michael Murray inChief Executive Officer2015–2017Michael Murray held executive roles at Power Digital, WPP, Catalina Marketing, Sears Holdings, AOL, and Targetbase Marketing, with over three decades of experience in eCommerce, retail technology, and B2B/B2C business management. He now serves as Executive Officer of ItemMaster, a SaaS platform enabling brands to create and distribute verified digital product content to retailers.

Investors · 2

Chicago VenturesChicago · $250K – $1Mvia Stuart Larkins · board

Rittenhouse VenturesreportedPhiladelphia · $1M – $3Mvia David Nevas · board

Reported raises · per SEC filings

Form D private placements

$21.4M disclosed across 3 rounds · 2016–2018

▶$4.1MraisedMay 2018 · 8 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Thomas ParkinsonDirector
David NevasDirector
Andrew WalterDirector
Dev GanesanExecutive Officer, Director
Stuart LarkinsDirector
Kevin ClarkeExecutive Officer
Andrew ParkinsonExecutive Officer, Director

Offering amount: $4.1M
Amount sold: $4.1M
First sale: May 2018
Incorporated: Corporation, Delaware, 2016
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$12.9MraisedDec 2016 · 16 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Andrew ParkinsonExecutive Officer, Director, Promoter
Thomas ParkinsonExecutive Officer, Director, Promoter
Stuart LarkinsDirector
David NevasDirector
Michael MurrayExecutive Officer

Offering amount: $12.9M
Amount sold: $12.9M
Minimum investment: $25K
Proceeds to insiders: $900K
First sale: Nov 2016
Incorporated: Corporation, Delaware, 2016
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$4.4MraisedMay 2016 · 12 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Michael MurrayExecutive Officer
Thomas ParkinsonExecutive Officer, Director, Promoter
Andrew ParkinsonExecutive Officer, Director, Promoter

Offering amount: $7.5M
Amount sold: $4.4M
Minimum investment: $25K
Proceeds to insiders: $600K
First sale: Apr 2016
Incorporated: Limited Liability Company, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Frequently asked questions

What does Itemmaster do?: ItemMaster was a Chicago-area SaaS company providing a cloud-based platform for brands to create, verify, and distribute certified digital product content to retailers.
Who founded Itemmaster?: Itemmaster was founded by Thomas Parkinson, Andrew Parkinson in 2016.
Who are Itemmaster's investors?: Itemmaster's investors include Chicago Ventures, Rittenhouse Ventures.
How much funding has Itemmaster raised?: Itemmaster has disclosed $21.4M raised across 3 rounds.
Where is Itemmaster headquartered?: Itemmaster is headquartered in Skokie, US.