/Companies

It's July

Techstars '21

Tel Aviv, IL · 1 known investors

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IT'S July operates a community platform that connects families in local areas, enabling them to find like-minded families, organize meetups, and communicate through family profiles. The service operates in 40 destinations worldwide.

Also known as Dots · IT'S July

Founders & leadership

TLTamar Liberman
Tamar LibermanFounderFounder of IT'S July, a community platform connecting families locally. Liberman holds an LL.B in law and an M.A. in gender studies.

Investors · 1

Techstarslisted by TechstarsBoulder · $220K

How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us

Company profile

researched Sep 2026

It's July, which presents its product under the name Dots, runs a community platform for families. Through the service, families create a family profile describing their interests, values and characteristics, discover other like-minded families nearby, and either connect one-to-one or take part in informal in-person community hangouts that they can join or host. An in-app chat function supports coordination and sharing between connected families.

The platform's stated vision is to improve family wellbeing through community, and it emphasises safety, a trusted environment, verified profiles and diversity. The company's website indicates a transition from the IT'S July brand to a Dots mobile app, telling existing IT'S July account holders that they will be notified when the Dots app becomes available to them.

Business model

The company operates a consumer platform, delivered through a mobile app, that connects families with one another and with local community hangouts.

Traction

The service states it operates in 40 destinations worldwide.

Latest developments

The company is rebranding its IT'S July service to a mobile app called Dots, with existing IT'S July account holders told they will be notified when the Dots app is ready for them.

▸Full profile — market position, technology, go-to-market, geography

Market position

Positions itself around safety, verified profiles and inclusivity as a family-to-family community network rather than a general social network.

Centres the family unit rather than the individual as the profile and matching entity, combining family profiles, local discovery, real-life group hangouts and chat in one app.

Technology

A consumer mobile application (Dots) providing family profiles, family discovery, hangout hosting and joining, and in-app chat, with verified profiles used to support a trusted environment.

Go-to-market

Families seeking social connections with other like-minded families in their local area.

Geography

The service is described as operating in 40 destinations worldwide; the company is based in Tel Aviv, Israel.

Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Destinations servedJan 202640 destinations

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 1

launches, deals, and filings
Jan 2026
IT'S July rebrands to Dots app

The company's site states that IT'S July "is now" Dots and tells existing IT'S July account holders they will be informed when the Dots app is ready for them.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

▸Research sources · 4

primary sources listed

4 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does It's July do?
Community platform connecting families locally so they can meet like-minded families, host hangouts and chat.
Who founded It's July?
It's July was founded by Tamar Liberman.
Who are It's July's investors?
It's July's investors include Techstars.
Where is It's July headquartered?
It's July is headquartered in Tel Aviv, IL.