iSeller

iSeller is an Indonesian omnichannel commerce platform that combines point-of-sale software, POS hardware, payment acceptance and online selling tools. Its software runs on Android, iOS and Windows devices, and the company ships separate app editions tailored to particular business types rather than a single generic POS interface. Product coverage spans retail, small and medium restaurants, full-service restaurants, quick service, food courts, fashion and apparel, electronics, and hair and beauty businesses.

The platform is organised around three ways to sell: in store (point of sale, digital kiosk, payments, hardware), online (online store, online ordering, online checkout, digital invoicing), and across third-party channels (social media, marketplaces, food delivery). Additional modules include inventory management, reporting, table and kitchen management for F&B, and working capital financing. iSeller states it is fully integrated with Indonesia's four largest marketplaces — Tokopedia, Shopee, Lazada and Blibli — and offers add-on integrations to accounting, email marketing, marketplace and CRM systems through a partner ecosystem, including an integration with the Jurnal accounting product.

iSeller also sells first-party hardware through an online store, including the iSeller mPOS Pro for startups and SMEs, the iSeller Tab X2 Pro with a 360-degree stand for growing businesses, and iSeller Premium for large retail and full-service restaurants, along with EDC terminals, stands, bundles and accessories.

Founding story

iSeller was founded and built by Intersoft Solutions, a technology company that developed web and mobile technologies used by organisations including NASDAQ, Medco, Boeing, Airbus, Accenture, Microsoft and Citibank across 35 countries. The company states its mission is to give Indonesian SMEs access to that technology so they can grow in the digital era.

Business model

iSeller sells subscription software for point of sale and omnichannel commerce on a pay-as-you-go, multi-tiered subscription model, complemented by sales of POS hardware bundles and accessories through its own store and by payments acceptance. It also offers a working capital product for merchants and runs an affiliate/referral program paying commissions of up to 45% on transactions from referred merchants.

Tiered software subscriptions (pay-as-you-go), POS hardware sales, and payment and merchant value-added services; the company has said it aims to increase customer lifetime value through more comprehensive and integrated merchant value-added services.

Traction

As of the January 2023 Series B announcement, iSeller reported more than 100,000 businesses using the platform across 30 Indonesian cities, a more than four-fold increase in merchant acquisitions and revenue over two years, gross transaction volume up fivefold to more than US$600 million, an almost 15x increase in marketplace integration feature usage and a 4x increase in online store channel adoption. The company's website states it is chosen by more than 60,000 merchants in Indonesia, supports businesses in 35 cities, and collaborates with over 50 partners.

Latest developments

Following its January 2023 Series B, iSeller said it would release a new version of its flagship products focused on user experience, performance and reliability, with additional payment and marketplace integrations, and targeted profitability within three years through strategic partner-driven reach, acquisition efficiency and higher customer lifetime value. It also completed the acquisition of payment gateway YUKK as part of that financing. Its current site markets three hardware lines — iSeller mPOS Pro, Tab X2 Pro with 360° Stand and iSeller Premium — and an affiliate program with commissions of up to 45%.