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Iris Dynamics Ltd.

Founded 2012 · 25 employees on LinkedIn · 2 known investors

Iris Dynamics develops ORCA smart linear motors—actuators with built-in drivers, controllers, and sensors for precision motion and force control. The compact, sealed units are used across industries including robotics and rehabilitation cobot applications.

Also known as Iris Dynamics

Investors · 2

Company profile

researched Aug 2026

Iris Dynamics Ltd. is a privately held Canadian company based in Victoria, British Columbia that designs, manufactures and distributes intelligent linear electric motors. Its ORCA Series smart linear motors are fully integrated actuators that build drivers, controllers, encoders and force/position sensing into a single sealed unit, removing the need for external load cells, encoders and controllers. The motors are backdrivable, run on low-voltage DC, use advanced magnetic construction for cog-free motion, and are rated IP68 for harsher environments. An integrated kinematics controller allows multiple programmable motions to be triggered without an external controller, and units can be configured over USB or operated through more traditional interfaces. The product line also includes ORCA-EIP, the IO SmartHub interface module, the Raven-6DoF motion development platform, software tools and legacy products such as the DCA Series motor.

The company positions its technology around precise force control, positioning performance, efficiency, simplified installation and long service life. Applications span test and measurement, industrial automation and robotics, manufacturing, aerospace and defence, mining, (semi-)autonomous systems and mobile robots, packaging and processing, marine, academic research, and VR simulation and entertainment. Reported deployments include a three-degree-of-freedom end-effector rehabilitation cobot at Polytechnique's Laboratory for Assistive and Rehabilitation Technologies (POLAR) using the ORCA-3-12V (8.1 m/s speed, 101.6 mm stroke, integrated sensing), and an active spring damping motion platform for neonatal transportation developed with the National Research Council, Children's Hospital of Eastern Ontario and Carleton University. Company materials state its motion control products have been used by aerospace organizations including NASA, the FAA, Boeing, Airbus Perlan and Lockheed-Martin for demonstration, training and R&D, and that it sponsors electromagnetic research at two Canadian universities.

All products are manufactured at the company's Victoria, British Columbia facility, with components sourced from North American suppliers where possible, and the operation is described as ISO 9001:2015 certified and vertically integrated with in-house design, engineering and production.

Founding story

Iris Dynamics was created in 2012 in Victoria, British Columbia to bring innovation to the aviation training industry, and has always been located in that city. The company patented a class of variable force-feedback motion control systems intended to improve the human-machine interface, and its first product, the Dragonfly Flight Yoke, was launched with the help of a successful 2013 Kickstarter campaign.

Business model

Iris Dynamics manufactures its motion products in-house and sells them directly to OEMs, value-added resellers, machine builders, system integrators, research labs and universities, bundling pre- and post-sales engineering support. It also pursues integration and OEM partnerships, offering training and engineering support to partner firms deploying linear motor, force control and data collection systems.

Revenue comes from direct sales of hardware — ORCA Series smart linear motors, interface modules such as the IO SmartHub and ORCA-EIP, and the Raven-6DoF motion platform — plus engineering and support services. One third-party directory estimates annual revenue of approximately $2.0 million.

Traction

The company reports deployments across aerospace, mining, test and measurement, industrial automation and VR/entertainment, including a theme park attraction deployment in 2019 and the Richmond Speedskating Oval bobsled experience in 2015. Named research collaborations include Polytechnique's POLAR lab rehabilitation cobot and a neonatal transport motion platform with the National Research Council, Children's Hospital of Eastern Ontario and Carleton University. Company materials state its products have been used by NASA, the FAA, Boeing, Airbus Perlan and Lockheed-Martin for demonstration, training and R&D. Third-party directories list 21-50 employees, with one listing 15 identified staff across engineering, sales and marketing.

Latest developments

In January 2025 the company added a PWM (pulse-width modulation) radio control interface for ORCA Series motors, and in March 2025 announced a 30% price reduction on the RAVEN-6DoF motion development platform introduced in fall 2024. It was featured in the April 2025 edition of Manufacturing in Focus magazine. During 2025 it developed new interface modules, contributed to research projects and exhibited at trade shows including PDX 2025. Jeff More was appointed Chief Executive Officer effective January 5, 2026 (announced February 25, 2026), and the company exhibited at Automate 2026 in Chicago with a new booth design.

Full profile — market position, technology, go-to-market, geography, history

Market position

Iris Dynamics describes itself as an advanced motion control innovator supplying force feedback and control loading linear motor systems, differentiating on fully integrated smart actuators rather than assemblies of separate motors, drives, sensors and controllers. It is a small vertically integrated manufacturer serving niche precision force-control applications across industrial, aerospace, research and entertainment markets, and holds Bronze membership in the A3/Automate association.

Technology

The core technology is a patented magnetic force-controlled actuator based on integrated four-phase motor drivers, which the company says deliver higher efficiency and better force control than alternatives. ORCA motors combine driver, controller, position sensing and inherent force sensing in one compact housing, are fully backdrivable, run on low-voltage DC, use advanced magnetic construction for smooth cog-free motion, and are housed in rugged IP68-rated sealed enclosures. An integrated kinematics controller allows multiple programmable motions without external control hardware, and configuration is possible over USB or conventional industrial interfaces; supporting products include PWM radio control, EtherNet/IP (ORCA-EIP) and the IO SmartHub. The company also develops high-performance stabilization platforms in client-led applications and sponsors theoretical and applied electromagnetic research at two Canadian universities.

Go-to-market

Sales are made directly to OEMs, VARs, integrators, machine builders and research labs, supported by application engineers, free personalized demo calls, tutorial videos, white papers, a newsletter and product documentation. Trade show exhibiting is a significant channel: the company exhibited at Automate in 2025 and 2026 (fifth appearance), PACK EXPO 2024 as a first-time exhibitor and PDX 2025, and ran a promotion offering a free ORCA-3 motor to qualified machine builders, integrators and OEMs at Automate 2025. It is a Bronze member of A3/Automate (member since 2021) and a member of the VIATEC technology council.

OEMs, machine builders, system integrators, value-added resellers, automation and robotics developers, test and measurement teams, aerospace and defence organizations, mining and marine operators, packaging and processing firms, VR and entertainment attraction builders, and academic and clinical research groups.

Geography

Headquarters, manufacturing and engineering are consolidated at Unit 2, 3948 Quadra St., Victoria, British Columbia, Canada (Vancouver Island). Components are sourced from North American suppliers where possible, and the company reaches international customers through direct sales and trade shows in the United States, including Automate in Detroit and Chicago, PACK EXPO Chicago and PDX in Phoenix.

History

The company was founded in Victoria, BC in 2012, initially to bring innovation to the aviation training industry. A 2013 Kickstarter campaign helped launch its first product, the Dragonfly Flight Yoke. In 2015 its motors were used in the steering system of the bobsled experience at the Richmond Speedskating Oval. In 2017 the company pivoted from consumer products to B2B sales of smart linear motors and introduced a magnetic force feedback joystick; in 2018 it launched its first standard product, the DCA Series linear electric motor, followed in 2019 by its first major deployment of standard motors in a theme park attraction. The ORCA Series intelligent linear electric motor launched in 2022, with the compact, higher-speed ORCA-3 introduced in October 2024. Founder Patrick McFadden led the company until Jeff More was appointed CEO effective January 5, 2026, with McFadden remaining full-time as Director.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Employee count rangeJan 202621-50
Employees identifiedJan 202615 employees
Estimated annual revenueJan 2026$2M
ORCA-3-12V max speedJan 20268.1 m/s
ORCA-3-12V strokeJan 2026101.6 mm
RAVEN-6DoF price reductionMar 202530%

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 14

launches, deals, and filings
Jun 2026
Exhibited at Automate 2026 in Chicago

Fifth appearance at Automate, with a new booth design and four demonstration areas; listed at booth #6207.

source ↗

Feb 2026
Jeff More appointed Chief Executive Officer

Jeff More, previously President and CEO of MineSense Technologies, became CEO effective January 5, 2026; co-founder Patrick McFadden remains full-time as Director.

source ↗

Oct 2025
Exhibited at PDX 2025 in Phoenix

Participated in the Product Development Expo, a hands-on engineering exposition hosted by Pipeline Design & Engineering.

source ↗

May 2025
Exhibited at Automate 2025 in Detroit

Fourth appearance at the Automate show, held in Detroit, MI.

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Apr 2025
Featured in Manufacturing in Focus magazine

Profiled in the April 2025 edition of Manufacturing in Focus, published by FMG Publishing.

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Mar 2025
30% price reduction on RAVEN-6DoF motion platform

Company announced a 30% price reduction for the RAVEN-6DoF Motion Development Platform, which was introduced in fall 2024.

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Jan 2025
PWM radio control interface for ORCA motors

New PWM (pulse-width modulation) control feature announced for ORCA Series motors.

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Nov 2024
First-time exhibitor at PACK EXPO 2024

Exhibited for the first time at PACK EXPO 2024 in Chicago.

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Oct 2024
Introducing the new ORCA-3

Launch of the ORCA-3, described as the company's most affordable, compact and high-speed linear motor.

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Jan 2022
ORCA Series intelligent linear electric motor launch

ORCA Series launched with applications in industrial automation, VR and training, aerospace and defense.

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Jan 2018
DCA Series linear electric motor launched

First standard product, the DCA Series linear electric motor, developed and launched.

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May 2017
Magnetic force feedback joystick introduced

Company announced what it described as the world's first magnetic force feedback joystick.

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Jan 2017
Pivot from consumer products to B2B smart linear motors

Focus moved away from consumer products toward B2B sales of smart linear motors.

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Jan 2013
Kickstarter campaign funds Dragonfly Flight Yoke

A successful Kickstarter campaign helped launch the company's first product, the Dragonfly Flight Yoke.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Iris Dynamics Ltd. do?
Victoria, BC manufacturer of ORCA smart linear motors with built-in drivers, controllers and force sensing.
Who are Iris Dynamics Ltd.'s investors?
Iris Dynamics Ltd.'s investors include NW Angel, WUTIF Capital.