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Invoy

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Invoy offers a breath-based metabolic testing tool that provides real-time, non-invasive metabolic data to help individuals and communities prevent chronic disease and change health behavior. It is positioned for public health leaders as a scalable approach to earlier intervention and lower long-term healthcare costs.

Also known as Invoy LLC · Invoy Technologies, LLC · Invoy Wellness

Founders & leadership

LALubna Ahmad
Lubna AhmadinFounderOver the past decade, she has built and scaled healthcare platforms from research and prototyping through clinical validation and deployment, working across product, clinical development, engineering, and operations.

Investors · 1

Company profile

researched Aug 2026

Invoy develops breath-chemistry analysis technology for metabolic health. Its patented handheld breath device and single-use "breath pods" measure acetone in exhaled breath, which the company presents as an indicator of how much stored fat the body is burning. Readings are taken once each morning in a process the company says takes under two minutes and are converted by the Invoy mobile app into a daily metabolic "breath score," alongside a check-in prompt in which members reflect on the prior day and set an intention. The company states its breath biomarker approach can also surface signals related to inflammation and gut health, and that it is expanding from obesity into broader metabolic health.

The product is delivered as a program rather than a standalone device: members receive the breath device, monthly breath pod refills, personalized fat-burn and weight reports, and coaching from Invoy "Program Analysts" or coaches who review breath scores and lifestyle patterns and provide guidance and accountability through the app. Invoy describes the program as complementary to a member's physician or care team, with progress shareable with the care team, and positions it explicitly as not a diet or meal plan. Separate site sections address doctors, members and investors.

A third-party business directory categorizes Invoy in wellness and fitness services, lists a HIPAA-aligned stack alongside Amazon S3, React, Next.js, Zendesk, Assembly and C++, and names comparable companies in connected medical devices and diabetes technology.

Founding story

Invoy was started by Lubna M. Ahmad, PhD, who serves as CEO, following more than a decade of respiratory-chemistry research. The initial team explored a breath analyzer with no predetermined use case, and the work found direction through clinical exposure at Nicklaus Children's Hospital and community work with families in Raleigh, North Carolina.

Business model

Invoy provides a subscription-style program consisting of a breath measurement device, recurring monthly breath pod refills and in-app human coaching. It is distributed in part through healthcare partnerships that carry special pricing, with members directed to contact their provider or Invoy by phone or text to enroll; the company states there are no long-term commitments and members may cancel at any time. Invoy also cites enterprise partners interested in employee well-being as a channel.

Traction

Invoy cites early results in shaping healthier health trajectories and support from enterprise partners, and publishes member testimonials describing behavior change and fat loss. A third-party directory estimates roughly 23 employees as of July 2026 and places the company in an 11-50 employee band.

Latest developments

Invoy's consumer offering is presented as a device-plus-app-plus-coaching program with a 14-day entry point, personalized fat-burn and weight reports and expanded breath biomarker claims covering inflammation and gut health. Leadership states the company is starting with obesity and expanding into broader metabolic health, with a board and advisory group including James Corbett, Rene Reinsberg, Scott Lenet, Stacey Burr, Bruce Armstrong and Ed Greissing.

Full profile — market position, technology, go-to-market, geography, history

Market position

Invoy positions breath-based metabolic measurement as an alternative to the scale and to invasive testing or drug-based approaches, starting with obesity and aiming to extend breath diagnostics into proactive management of chronic metabolic conditions. A third-party directory places it in the wellness and fitness services industry and lists connected health and diabetes-device companies as comparables.

Non-invasive, drug-free, real-time daily measurement of fat metabolism through patented breath acetone sensing, rather than weight or lab testing, combined with human coaching delivered in-app and an explicit link to the member's clinician. The company also cites more than a decade of respiratory-chemistry research and its intellectual property position.

Technology

Patented breath chemistry sensing implemented in a portable handheld device paired with disposable breath pods. The sensor measures acetone, a volatile compound the company says is produced and exhaled when the body breaks down stored fat, and the reading is converted into a metabolic score in the Invoy app. The company states its breath biomarker platform also addresses signals such as inflammation and gut health. A third-party directory lists a technology stack including Amazon S3, React, Next.js, Zendesk, Assembly and C++ with HIPAA alignment.

Go-to-market

Direct-to-consumer sign-up via the Invoy app and website combined with distribution through select healthcare partnerships that offer discounted pricing; prospective members are asked to contact their provider or to call or text Invoy to enroll. A 14-day introductory experience is promoted on the website, and enterprise employer programs are cited as an additional route to market.

Individual consumers seeking weight management and metabolic tracking; patients referred through physicians and clinics, with the program positioned as an adjunct to provider care; and employers or enterprise partners running employee well-being programs. The company's site also maintains dedicated sections for doctors and investors.

Geography

Headquartered in Irvine, California, with an earlier site notice citing California as its base; a third-party profile reports employees across North America and Asia. Community and clinical work has been conducted in Raleigh, North Carolina and at Nicklaus Children's Hospital.

History

Invoy grew out of more than a decade of respiratory-chemistry research, beginning as a small team exploring a breath analyzer without a fixed application. Leadership at Nicklaus Children's Hospital brought the team into pediatric endocrinology, the ICU and neurology, where the team began framing breath analysis as a non-judgmental way to support children navigating obesity without scales or food tracking. Invoy then worked with low-income families in Raleigh, North Carolina, conducting breath testing in homes and support circles and identifying chemical signatures tied to fat metabolism. The company subsequently attracted enterprise partners and, per its own account, now offers a suite of solutions built on its intellectual property, real-world validation and an experienced team. A related entity, Invoy Technologies, LLC, was reported to have partnered with UP Technologies (China) Ltd. in April 2021 on development of an in-app food tab.

Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Employee rangeJul 202611-50
EmployeesJul 202623 people

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 1

launches, deals, and filings
Apr 2021
Invoy Technologies partners with UP Technologies (China) Ltd.

Invoy Technologies, LLC partnered with UP Technologies (China) Ltd.; Invoy bioengineers, health analysts and the software team worked with UpTech to create and implement the app's food tab.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Research sources · 7

primary sources listed

7 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Invoy do?
Invoy sells a handheld breath-chemistry device, app and coaching program that measures breath acetone to guide weight management.
Who founded Invoy?
Invoy was founded by Lubna Ahmad.
Who are Invoy's investors?
Invoy's investors include Cerity Partners Ventures.