Invisible Universe

Invisible Universe is a Los Angeles-based, internet-first animation studio that develops and launches original animated character intellectual property directly on social media, often in partnership with celebrities, creatives and influencers. Franchises are debuted on TikTok, Instagram and YouTube and developed iteratively alongside fan communities, with the aim of expanding proven characters into film and television, publishing, games, merchandise and licensing, and music. The company states that it owns its intellectual property.

The company's website describes eight original social media-first animated franchises that have accumulated more than 13 million followers and over 3 billion views. Featured franchises include Qai Qai (with Serena Williams), Clydeo (with Jennifer Aniston), Squeaky & Roy (with the D'Amelio family), and company-owned characters Ember and Lovie. Ember, a princess character from a setting called "the otherworld," is credited with more than 1.5 million followers and 200 million views, and an average TikTok engagement rate described as 4x.

Building on its in-house production capability, the company launched Invisible Studio, an AI-powered platform for short-form content creation that it says compresses production timelines from weeks to hours so that other creators can produce animated social content.