Intello

Intello is a French-language agency that represents creators focused on knowledge, education and societal impact across YouTube, Instagram, TikTok and LinkedIn. Its roster includes creators working in areas such as news and society, culture and literature, heritage and history, general knowledge, law and education, with named creators including Gaspard G, Claire Chazal, Stéphane Bern, César Culture G, Inès et le droit, Mathilde Study, Selene de poche and Valentin Raconte.

The agency organises its offering around four activities: creator representation, in which creators integrate a brand's topics into their content; a production arm, Intello Studio, which develops formats and produces content for brands; brand editorial strategy, covering strategic planning, editorial design, creator selection and content typology; and workshops and conferences, where creators and staff present the agency's approach to content creation at events.

Business model

Intello acts as an intermediary between creators and brands: it represents creators commercially and handles the business side of brand collaborations, including partner selection and contractual terms, while creators retain editorial focus. It also sells strategy and production services directly to brands through Intello Studio and its editorial strategy practice, and delivers workshops and conference appearances.

Traction

Client and creator testimonials describe multi-year, repeated collaborations, including with the ENGIE Group's social media team and La Louve and Partners, and creators cite the agency as having professionalised and accelerated their activity.