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Integral Reality Labs

1 known investors

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Integral Reality Labs is building a co-reality platform combining smart collectibles with smart surfaces for gaming and consumer entertainment.

Also known as IRL

Investors · 1

Company profile

researched Aug 2026

Integral Reality Labs (IRL) is a gaming and consumer technology company developing what it describes as an integral co-reality platform intended to bridge digital and physical experiences. The platform is centered on the interaction between smart collectibles and smart surfaces, producing interactive, emotionally engaging experiences that combine analog objects with digital software.

The company is led by CEO Jim Ward and is located in San Mateo, California. It is a portfolio company of venture firm Alsop Louie Partners, which classifies it in the gaming and consumer technology sectors.

Traction

Alsop Louie Partners invested in the company in July 2021, classifying it at the early stage.

▸Full profile — market position, technology, geography

Market position

Integral Reality Labs is positioned as an early-stage venture-backed company in the gaming and consumer technology sectors, backed by Alsop Louie Partners.

Technology

The company's approach pairs smart collectibles (physical objects) with smart surfaces, using the interaction between the two as the basis for a platform that connects digital and analog experiences.

Geography

Based in San Mateo, California, United States.

Compiled by commissioned research from 2 cited public sources — announcements, filings, and press listed under research sources below.

Timeline · 1

launches, deals, and filings
Jul 2021
Alsop Louie Partners invests in Integral Reality Labs

Alsop Louie Partners lists an early-stage investment in Integral Reality Labs made in July 2021, with Gilman Louie as lead partner.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

▸Research sources · 2

primary sources listed

2 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Integral Reality Labs do?
Integral Reality Labs is building a co-reality platform combining smart collectibles with smart surfaces for gaming and consumer entertainment.
Who are Integral Reality Labs's investors?
Integral Reality Labs's investors include Alsop Louie Partners.