Who founded Innertrends?

Innertrends was founded by Alex Stoia, Claudiu Murariu, Iuliana Murariu, Julia Murariu in 2016.

Who are Innertrends's investors?

Innertrends's investors include 500 Global.

Innertrends

Founded 2016 · 7 employees on LinkedIn · 1 known investors

Find your way into Innertrends

165 people in our graph share verified history with the Innertrends team — schools, employers, funds. One of them is your warm intro.

Rares Crisanunlockedknows Claudiu Murariu · together at University of British Columbia (overlapped)

×9knows the team · via University of British Columbia

×2knows the team · via Reforge

InnerTrends is a fractional data department for SaaS marketing and growth teams, building and managing marketing/growth data warehouses, custom reports, deep-dive analyses, and data consulting. It consolidates fragmented marketing, product, and revenue data into a single source of truth to help decision-makers understand attribution, funnels, retention, and ROI across the customer journey.

Data & Infrastructure Developer Tools Marketing Tech SaaS

Founders & leadership

Innertrends was founded in 2016 by Alex Stoia, Claudiu Murariu, Iuliana Murariu, and Julia Murariu.

Alex StoiainCTO & Co Founder2014–2022

Claudiu Murariu inFounderClaudiu Murariu is founder of InnerTrends, a data consulting firm that helps SaaS companies build marketing and growth data warehouses. He has expertise in growth analytics, business intelligence, and web analytics.

Iuliana Murariu

Julia Murariu inCo FounderShe has a background in customer journey data analytics and focuses on consolidating marketing, product, and revenue data to enable data-informed decision-making.

Investors · 1

500 GlobalSan Francisco · $150K

Companies House · registry record

View on Companies House ↗

Registered name: INNERTRENDS LTD
Company number: 09772485
Status: Active
Company type: Private limited company
Incorporated: 10 Sept 2015
Registered office: Evolution House Iceni Court, Delft Way, Norwich, Norfolk, NR6 6BB
Nature of business (SIC): 58290 — Other software publishing
Accounts: last made up to 30 Sept 2025 · next due 30 Jun 2027
Confirmation statement: last made up to 17 Sept 2026 · next due 1 Oct 2027

Current officers · 1

Claudiu Murariu — director, appointed 10 Sept 2015

Source: Companies House public register · retrieved 20 Sept 2026. Contains public sector information licensed under the Open Government Licence v3.0.

Frequently asked questions

What does Innertrends do?: InnerTrends is a fractional data department for SaaS marketing and growth teams, building and managing marketing/growth data warehouses, custom reports, deep-dive analyses, and data consulting. It consolidates fragmented marketing, product, and revenue data into a single source of truth to help decision-makers understand attribution, funnels, retention, and ROI across the customer journey.
Who founded Innertrends?: Innertrends was founded by Alex Stoia, Claudiu Murariu, Iuliana Murariu, Julia Murariu in 2016.
Who are Innertrends's investors?: Innertrends's investors include 500 Global.