Inedit corp.

Brandazine, operated by Inedit, Inc. (주식회사 인에디트), is a creator marketing platform for brands in South Korea. It is positioned as a single system through which a brand can manage content planning, production, performance measurement and secondary reuse of the resulting creator content. The platform's creator base is described as a curated network of influencers active in fashion and lifestyle who select brands according to their own taste, so that content is published without advertising or sponsorship labelling.

The service is organised into distinct product lines. Showroom lets a brand place inventory in Brandazine's showroom, where creators choose items themselves and post wearing or usage content on social media, allowing repeated exposure from a small stock pool. Store works similarly but creators purchase the item or service themselves, and it is open to F&B, accommodation and space brands as well. Studio lets brands plan and run their own campaigns, handling creator recruitment, content guidelines and final selection, while Studio Pro has Brandazine run the entire campaign on the brand's behalf. Supporting resources on the site include a brand gallery, use cases, pricing information and an FAQ.

Business model

Brandazine sits between brands and creators, offering tiered service options — self-serve inventory-based exposure (Showroom, Store), brand-run campaign tooling (Studio), and a fully managed campaign service (Studio Pro) — with published pricing information and a brand onboarding/inquiry flow on the site.

Traction

The website reports more than 700 brands and more than 8,000 creators, and names client brands including Amuse, VDL, Badblood, Kream, Insilence and Ojos.