IndoorAtlas
Oulu, FI · Founded 2012 · 10 employees on LinkedIn · 4 known investors
IndoorAtlas develops an indoor positioning platform that enables mobile apps to determine location and navigate indoors using geomagnetic technology. The platform serves app developers and their end users who need location awareness in indoor environments.
Also known as IndoorAtlas Oy
Founders & leadership
IndoorAtlas was founded in 2012 by Janne Haverinen and Mikko Perttunen.
Investors · 4
Company profile
researched Aug 2026IndoorAtlas offers a platform for building indoor location-based solutions, centred on an indoor positioning engine described as a patented geomagnetic fusion core using six layers of sensor fusion and designed to operate with minimal additional infrastructure. The platform is delivered through a cross-platform SDK for iOS and Android together with cloud services and web tools, and is stated to be used by more than one million monthly users.
The product line spans positioning (Positioning SDK, Positioning REST API), navigation and mapping (Wayfinding, points of interest and metadata on indoor maps, Mapping API), geofencing for location-triggered app logic, augmented reality for location-aware AR navigation and virtual content, and asset and device tracking across multiple venues for smartphones, handheld devices, computers, IoT devices and wearables. Analytics products include Heatmap for device movement and space utilisation, Dwell Time for venue performance insight, and a Data REST API exposing user positioning data for business intelligence and integration into location-based services. Supporting services include a Deployment Service intended to reduce setup complexity, MapCreator for fingerprinting and mapping, and Web Tool features for BLE beacon management and verification of beacon operation.
Business model
IndoorAtlas licenses its indoor positioning technology to businesses and developers as a subscription platform accessed via SDKs and REST APIs, supplemented by deployment services. Published plans include a Develop plan at EUR 400 per month covering full-featured development with integration support and no feature or venue limits, and a Pro production plan at EUR 349 per venue per month.
Recurring subscription fees, priced per month for development use and per venue per month for production deployments, alongside paid deployment support.
Traction
The company states its technology is trusted by over one million monthly users. Referenced deployments include hyper-local maps and navigation in Japan, location-aware services at the Hong Kong Science and Technology Park, smart carts with built-in location finding at San Diego International Airport, and customer-activity analysis at Sands Macao. Product development is ongoing, with SDK releases through version 3.8.1.
Latest developments
Recent activity includes SDK releases 3.7.1, 3.8 and 3.8.1 for iOS and Android, improving AR wayfinding, cart mode, magnetic-only and indoor-outdoor positioning, magnetic field utilisation, configurability and deployment diagnostics; a Beacon Management update to the IndoorAtlas Web Tool with real-time beacon observation visualisation in MapCreator; improvements to the Web App for wayfinding and floor plan workflows; and a partnership with Corussoft for indoor positioning event apps in Germany.
▸Full profile — market position, technology, go-to-market, geography
Market position
IndoorAtlas positions itself as a platform provider for indoor location-based solutions, emphasising scalability, low infrastructure requirements and a patented geomagnetic approach, with referenced deployments across venues in Japan, Hong Kong, the United States and Macao.
Differentiation is claimed on a patented geomagnetic fusion core and six-layer sensor fusion that delivers positioning with minimal deployed infrastructure, a single cross-platform SDK, and a breadth of adjacent products spanning wayfinding, geofencing, AR, asset tracking and location analytics.
Technology
The core technology is an indoor positioning engine based on geomagnetic field measurement combined into a six-layer sensor fusion stack, described by the company as patented multi-layer sensor fusion. It can operate in magnetic-only mode or fuse BLE beacon observations, and includes indoor-outdoor detection, cart mode, fingerprinting workflows via MapCreator with waypoint placement, and deployment diagnostics. Delivery is through a cross-platform mobile SDK plus cloud REST APIs for positioning and data.
Go-to-market
The company sells to enterprises and venue operators through direct sales contact and pursues developer-led adoption with a free getting-started tier and self-serve SDK integration. It publishes case studies and developer updates, and works with partners such as Corussoft, whose event application platform is combined with IndoorAtlas positioning for event apps in Germany.
App developers and businesses operating large indoor venues, including retail and shopping environments, airports, casinos and resorts, corporate workplaces and campuses, and science and technology parks, as well as organisations seeking location intelligence and location-based services indoors.
Geography
Headquartered in Oulu, Finland, with customer deployments and partnerships referenced in Japan, the Hong Kong Science and Technology Park, San Diego International Airport in the United States, Sands Macao, and event applications in Germany.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 5
by search overlap
Companies competing with IndoorAtlas for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 5
launches, deals, and filingsIndoorAtlas and Corussoft collaborate to deliver indoor positioning event applications in Germany, combining Corussoft's event application platform with IndoorAtlas indoor location technology.
New features for managing BLE beacons in the IndoorAtlas Web Tool, including visualization of real-time beacon observations in MapCreator during sensor-fusion positioning.
Update includes improvements to AR wayfinding, cart mode performance and magnetic-only positioning.
SDK version 3.8 released with improvements to positioning robustness and configurability, including indoor-outdoor detection and magnetic field utilization.
SDK version 3.8.1 released with improvements to positioning performance, reliability and deployment diagnostics.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 1
primary sources listed
- IndoorAtlasindooratlas.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does IndoorAtlas do?
- IndoorAtlas provides an indoor positioning, wayfinding and location-analytics platform built on patented geomagnetic sensor fusion.
- Who founded IndoorAtlas?
- IndoorAtlas was founded by Janne Haverinen, Mikko Perttunen in 2012.
- Who are IndoorAtlas's investors?
- IndoorAtlas's investors include Innovestor Ventures, Lifeline Ventures, SCB 10X, Baidu.
- Where is IndoorAtlas headquartered?
- IndoorAtlas is headquartered in Oulu, FI.