/Companies

Incrowdsports

London, GB · Founded 2015 · 111 employees on LinkedIn · 2 known investors

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InCrowd builds digital platforms and fan engagement apps for sports organizations, including matchday companion apps, official competition apps, and subscription platforms that capture fan data to drive commercial revenue and engagement.

Founders & leadership

MJMichael Jones
Michael JonesManaging Director

Board

ST
Simon ThomasChairman

Investors · 2

Companies House · registry record

View on Companies House ↗
Registered name
INCROWD SPORTS LTD
Company number
09366216
Status
Active
Company type
Private limited company
Incorporated
23 Dec 2014
Registered office
Mimet House, 5a Praed Street, London, W2 1NJ
Nature of business (SIC)
62090 — Other information technology service activities93199 — Other sports activities
Accounts
last made up to 31 Oct 2025 · next due 31 Jul 2027
Confirmation statement
last made up to 21 Mar 2026 · next due 4 Apr 2027

Current officers · 6

  • Sophie Cooney — secretary, appointed 19 Feb 2016
  • Jeremy Salmon — secretary, appointed 18 Mar 2026
  • Aidan Cooney — director, appointed 23 Dec 2014
  • Michael Jones — director, appointed 27 Nov 2023
  • Simon Thomas — director, appointed 1 Apr 2022
  • Jay Wilson — director, appointed 1 May 2020

Source: Companies House public register · retrieved 6 Sept 2026. Contains public sector information licensed under the Open Government Licence v3.0.

Frequently asked questions

What does Incrowdsports do?
InCrowd builds digital platforms and fan engagement apps for sports organizations, including matchday companion apps, official competition apps, and subscription platforms that capture fan data to drive commercial revenue and engagement.
Who are Incrowdsports's investors?
Incrowdsports's investors include AlbionVC, Sky Ventures.
Where is Incrowdsports headquartered?
Incrowdsports is headquartered in London, GB.