Incrowdsports
London, GB Β· Founded 2015 Β· 111 employees on LinkedIn Β· 1 known investors
InCrowd builds digital platforms and fan engagement apps for sports organizations, including matchday companion apps, official competition apps, and subscription platforms that capture fan data to drive commercial revenue and engagement.
Founders & leadership
MJ
Michael JonesinManaging Director
Board
ST
Simon ThomasChairman
Investors Β· 1
Companies House Β· registry record
View on Companies House β- Registered name
- INCROWD SPORTS LTD
- Company number
- 09366216
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 23 Dec 2014
- Registered office
- Mimet House, 5a Praed Street, London, W2 1NJ
- Nature of business (SIC)
- 62090 β Other information technology service activities93199 β Other sports activities
- Accounts
- last made up to 31 Oct 2025 Β· next due 31 Jul 2027
- Confirmation statement
- last made up to 21 Mar 2026 Β· next due 4 Apr 2027
Current officers Β· 6
- Sophie Cooney β secretary, appointed 19 Feb 2016
- Jeremy Salmon β secretary, appointed 18 Mar 2026
- Aidan Cooney β director, appointed 23 Dec 2014
- Michael Jones β director, appointed 27 Nov 2023
- Simon Thomas β director, appointed 1 Apr 2022
- Jay Wilson β director, appointed 1 May 2020
Source: Companies House public register Β· retrieved 6 Sept 2026. Contains public sector information licensed under the Open Government Licence v3.0.
Frequently asked questions
- What does Incrowdsports do?
- InCrowd builds digital platforms and fan engagement apps for sports organizations, including matchday companion apps, official competition apps, and subscription platforms that capture fan data to drive commercial revenue and engagement.
- Who are Incrowdsports's investors?
- Incrowdsports's investors include AlbionVC.
- Where is Incrowdsports headquartered?
- Incrowdsports is headquartered in London, GB.