Fundraising Fox

Incontext Solutions

Chicago, US · Delaware corporation · 3 known investors

Find your way into Incontext Solutions

355 people in our graph share verified history with the Incontext Solutions team — schools, employers, funds. One of them is your warm intro.

Anthony Soohoounlockedknows MARK HARDY · together at Walmart (overlapped)
knows the team · via Dun & Bradstreet
×2knows the team · via DePaul University
knows the team · via Navigant Consulting
knows the team · via IRI
×3knows the team · via East Carolina University

InContext Solutions provides 3D visualization and machine-learning tools that generate shopper insights and let retailers and brands test store layouts, planograms, signage, and displays virtually without physical prototypes. Its offerings cover shopper research, visual merchandising, retail execution, and 3D/virtual commerce for consumer goods companies and retailers.

Founders & leadership

MHMARK HARDY
MARK HARDYinCo-founder · Chief Executive Officer2012–2019Mark Hardy is CEO of InContext Solutions, which provides 3D visualization and machine-learning tools for retail analytics and virtual store planning. He has held general management and leadership roles at technology, data, and analytics-focused companies, with functional experience spanning product, marketing, sales, and corporate development.
TWTRACEY WIEDMEYER
TRACEY WIEDMEYERinCTO and Co-Founder2009–2021Executive Vice President and Chief Technology Officer at InContext Solutions, a provider of 3D visualization and machine-learning tools for retail and consumer goods companies.
RS
RICHARD SCAMEHORNEXECUTIVE VICE PRESIDENT AND CHIEF RESEARCH OFFICER
MJ
MARTIN JOHNSONEXECUTIVE VICE PRESIDENT AND CHIEF FINANCIAL OFFICER

Board

MD
MARK DONNELLYBoard director
GT
GUY TURNERBoard director
MMMALCOLM MOSS
MALCOLM MOSSBoard directorFounding Partner at Beringea
JB
JEFF BARRYBoard director
GK
GREGG KAPLANBoard director

Investors · 3

Reported raises · per SEC filings

Form D private placements

$32.6M disclosed across 4 rounds · 2013–2017

$6.3MraisedAug 2017 · 6 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • TRACEY WIEDMEYERExecutive Officer, Director
  • MARK DONNELLYDirector
  • MARK HARDYExecutive Officer, Director
  • JEFF BARRYDirector
  • JONATHAN DONATHExecutive Officer
  • DAVID RICHExecutive Officer
  • KAREN MCCORMICKDirector
  • PATRICK WALSHDirector
  • RICHARD T SCAMEHORNExecutive Officer
  • ROBERT MARINODirector
  • STUART SCHOLLYDirector
Offering amount
$7.5M
Amount sold
$6.3M
First sale
Jul 2017
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$15.2MraisedSep 2016 · 5 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • MALCOLM MOSSDirector
  • MARK DONNELLYDirector
  • MARTIN JOHNSONExecutive Officer
  • MARK HARDYExecutive Officer, Director
  • JEFF BARRYDirector
  • TRACEY WIEDMEYERExecutive Officer, Director
  • PATRICK WALSHDirector
  • RICHARD T SCAMEHORNExecutive Officer
Offering amount
$16.2M
Amount sold
$15.2M
Sales commissions
$600K
Placement agents
TRUMP SECURITIES LLC
First sale
Sep 2016
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$4.7MraisedApr 2016 · 4 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • MARK DONNELLYDirector
  • MARK HARDYExecutive Officer, Director
  • RICHARD SCAMEHORNExecutive Officer
  • GUY TURNERDirector
  • GREGG KAPLANDirector
  • MARTIN JOHNSONExecutive Officer
  • MALCOLM MOSSDirector
  • TRACEY WIEDMEYERExecutive Officer, Director
  • JEFF BARRYDirector
Offering amount
$6M
Amount sold
$4.7M
First sale
Dec 2015
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$6.4MraisedJan 2014 · 18 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • TRACEY WIEDMEYERExecutive Officer, Director
  • MARK HARDYExecutive Officer
  • JEFF BARRYDirector
  • GUY TURNERDirector
  • RICHARD T SCAMEHORNExecutive Officer
  • GREGG KAPLANDirector
Offering amount
$7M
Amount sold
$6.4M
First sale
Jan 2013
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 5

by search overlap
Nielseniq79 shared keywordsNIQ provides consumer intelligence and market data analytics powered by AI, serving CPG manufacturers, retailers, and technology companies across 90+ countries. The platform processes trillions of data records weekly to deliver insights on consumer behavior, product performance, and market trends.
Parallel Dots77 shared keywordsParallelDots offers AI-based capabilities delivered through REST APIs, deeplinks, and native mobile SDKs for integration into complementary solutions such as SFA or CRM applications. It runs a partner program aimed at solution providers serving enterprise and Fortune 500 clients.
Salsify73 shared keywordsSalsify offers a product experience management (PXM) platform with tools for centralizing product content, syndicating it across channels, enriching product pages, and analyzing digital shelf performance. It serves brands and retailers looking to manage and optimize product data for ecommerce and omnichannel commerce.
Lightspeed52 shared keywordsLightspeed provides a point-of-sale and payments platform that lets retail and hospitality businesses sell in person, online, and on social channels from one connected system. It offers inventory management, integrations, embedded funding, and B2B wholesale ordering for merchants across more than 100 countries.
PosNation51 shared keywordsPOS Nation matches small retailers with industry-specific point-of-sale software solutions tailored for grocery, liquor, tobacco, convenience, and cell phone repair businesses. The company serves as a solutions broker connecting small and medium-sized retailers with appropriate POS platforms for their vertical.

Companies competing with Incontext Solutions for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does Incontext Solutions do?
InContext Solutions provides 3D visualization and machine-learning tools that generate shopper insights and let retailers and brands test store layouts, planograms, signage, and displays virtually without physical prototypes. Its offerings cover shopper research, visual merchandising, retail execution, and 3D/virtual commerce for consumer goods companies and retailers.
Who founded Incontext Solutions?
Incontext Solutions was founded by MARK HARDY, TRACEY WIEDMEYER.
Who are Incontext Solutions's investors?
Incontext Solutions's investors include Beringea, Tensility Venture Partners, Hyde Park Angels.
How much funding has Incontext Solutions raised?
Incontext Solutions has disclosed $32.6M raised across 4 rounds.
Where is Incontext Solutions headquartered?
Incontext Solutions is headquartered in Chicago, US.