INBOTIQA

Market position

Inbotiqa describes itself as an early-stage growth company providing an enterprise email workflow and analytics platform, working with Fortune 500 companies and SMEs and stating that its product is used by global banks, asset managers and professional services firms. It characterises its technology as enterprise-scale, noting that large banking customers operate hundreds of shared inboxes.

The product overlays existing email rather than replacing it, preserving email's universality and attachment handling while adding ownership, tracking and management reporting. The founders note that overlaying workflow onto email has been done before by CRM, ERP and workflow tools; they describe their advantage as having developed and validated the concept inside a real bank, leaving a base of former users dispersed across the industry as potential customers, combined with per-user monthly pricing instead of heavy upfront enterprise licensing.

Technology

A workflow and analytics layer that connects to Microsoft 365 or Google Workspace mailboxes and converts emails into cases with assigned owners, statuses, due dates and timelines. Features include auto-assignment rules, real-time SLA tracking, optional sentiment-based prioritisation, internal comments and attachments, group notices with read tracking, attachment bundling, permanent searchable archiving, and a reporting dashboard for KPIs, trends and forecasts. Integrations cover Symphony chat and Microsoft Teams. Deployment is available on premises or in the cloud, with role-based access control and data encryption in transit and at rest.

Go-to-market

The company sells directly to enterprises through demo requests and contact forms on its website, supported by published case studies and client testimonials across capital markets, BPO and payroll use cases. Participation in the Barclays Rise accelerator run by Techstars helped it refine product positioning and accelerate growth, and it works with named partners.

Back-office and operations teams, client service desks, support teams running shared inboxes such as support@ or operations@, and regulated firms needing audit trails and SLA tracking — including banks (capital markets post-trade and buy-side operations), asset managers, professional services firms, business process outsourcers, payroll teams and SMEs.

Geography

Headquartered in London at 124 City Road, EC1V 2NX, with a technical team of five based in India. The company has been based in the Commonwealth Bank of Australia innovation hub in London. Customers referenced include UK and international organisations such as Sable Group, Action Distribution and Pepkor.

History

The technology originated at Lehman Brothers, where Vishal Shanbhag and Ludre Stevens, members of the corporate actions team, were asked to build a system to prevent missed emails after a regulatory fine. Following the bank's collapse in 2008, the pair built the technology independently and launched a company in 2011 under the name YUDO. An early proof of concept was run with an investment bank; when that bank opted to build in-house, the founders reworked the product based on the feedback received. Liza Russell was brought in as CEO ahead of the company's participation in the Barclays Rise accelerator run by Techstars, from which it graduated. The company rebranded as Inbotiqa in 2018 and grew its team to around ten people, with a five-person technical team in India and plans for further IT hiring outside India.